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Ultimate Guide on Using “How-To” Videos for Your Business

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The new viral content is how-to videos. Over 91% of smartphone users use their mobile devices to accomplish various tasks, ranging from tutorials to instructive videos. How-to videos are becoming increasingly popular on YouTube, and how-to video searches have increased by 70%. Users watch more than 100 million hours of how-to videos per year in North America alone.

Making a how-to video is an excellent method to show the benefits of your product or service without overselling. You can make “how-to” videos and use them to:

  • Make a name for yourself as an expert in a specific field.
  • Create a YouTube channel that is both entertaining and educational.
  • Get the word out to a whole new audience.

You can use a video maker to create engaging ‘how-to’ videos for your brand. Let us check the essentials of the ‘how-to’ videos.

How to Make an Excellent How-to Video?

Using an online video editor, you can make a good ‘how-to’ video. There are several how-to videos out there, and you need to make your videos stand out. Consumers are always looking out for solutions, and your ‘how-to’ videos should stand out from the million videos that are out there.

Unless you are doing a video about a particular issue that no one else has addressed, you should use a different approach. A more precise how-to focusing on a core area will outperform a broad title. A video labeled “How to make vegan, gluten-free cookies” is more likely to succeed than one titled “How to make cookies.”

If you are unsure what words to use in your title, do a quick Google search to discover what keywords perform well. Examining the top search results for your topic can help you focus on what people genuinely want to watch. Once you have decided on a topic, you will need to strike the right combination of interesting and instructive. 

The finest videos find a happy medium between visually appealing information and a topic that can be broken down into manageable chunks for your viewers. Keep your video short and sweet, add a catchy title, and consider adding captions or animations for those who do not have access to sound.

Reasons Why You Should Start Making ‘How-to’ Videos

There are several reasons to support the making of ‘how-to’ videos. Some of the prominent reasons are listed below: 

A Significant Portion of the Population Is Always Looking for ‘How-To’ Videos

From all the searches made on YouTube, about one-third of them is a ‘how-to’ video. There are several kinds of ‘how-to’ videos that you can create for your company. You can either show people your products or use them or tell them how your services can be availed. The number of people looking for information on the internet has grown drastically. How-to videos give an outlet to your consumers to understand how things are done in real life.

It Is a Visual Representation of the Entire Process.

When you provide a written guide to your customers, there are high chances that they might not read it. Even if they read it, they might not even understand a bit of it. Hand-written manuals are an age-old way of representing a particular task. However, they are not that effective. It is easy to follow the video and understand how the task is done. Visual representation eases out the entire process for everyone.

Everybody Prefers Watching Something to Reading. 

We all know that people’s attention span is decreasing, and people are getting out of the habit of reading something. The main reason for this is that people have less time and are looking for quick solutions. A 2-4 minute of ‘how-to’ video content is perfect for people due to their reduced attention spans. Every document or reading material that comes along with the product can be easily transformed into a video series by the company.

Increases Sales 

According to studies, 68% of buyers want four or more pieces of content before shortlisting your solution—creating more useful content (such as instructional films) might enhance your chances of being selected over a competition. 

Helps in Building Trust

For any business that exists, the customers need to trust them. Videos are the most elementary way to display your products, and ‘how-to’ videos are a very straightforward way to understand how the product is used or how a task is fulfilled.

If you make such videos, the customer will feel that the business cares about the customers. A significant portion of people still buy products after seeing a video or watching a tutorial. ‘How-to’ videos are the best way to build trust with your potential and the existing customer base. 

This Leads to a Reduction in Support Phone Calls. 

‘How-to’ videos will solve the viewers’ problems and give a vision and direction to your company. There can be several instances where a consumer might buy the product but not know how to use it. In such a situation, he will try to reach out to the support team of the business. This will put a burden on the support team. It is better to have an explanatory video where the customer himself can figure out what is to be done with the product. 

Top’ How-to’ video ideas

Some popular categories of ‘how-to’ videos are: 

Instructional Videos

These instruct people on executing activities with a simple, predictable consequence or method. Consider things like repairing or constructing something, cooking a meal, and so on.

Abstract Videos

These videos break down a high-level idea into easy-to-understand steps. Graphics and animations may be used in these films to illustrate tasks. They frequently motivate viewers to accomplish a more imaginative assignment.

Videos for social media

These micro-videos are designed to be seen immediately on social networking platforms. They’re usually short or sped up, using enticing graphics to get people’s attention. They usually only give high-level instructions rather than detail to encourage viewers to click on a link to learn more.

Screencast videos

These videos use a screen recording from a computer or phone to demonstrate how to do a task on their own devices. These are frequently used by technology businesses to instruct customers on utilizing their products. Some people record live screencasts for gaming or other creative projects so that viewers can be inspired by how they use digital tools.

Webinars or Presentation videos

As how-to videos, some brands will show recordings of an in-person presentation or a recorded webinar. However, they should be altered to incorporate images or headers and transitions to make them more interesting for the web.

Conclusion

You can reap several benefits out of ‘how-to’ videos. You can start making these videos to make it easy for your consumers to understand the business. You can unlock new potential and a content type for your business with how-to videos.

 

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Business

Telegram confirms subscription for additional features

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WhatsApp competitor Telegram will launch its own subscription later this month. This gives users wider limits and extras, such as animated profile pictures, exclusive stickers and animated reactions.

Telegram CEO and founder Pavel Durov announced the arrival of Telegram Premium last weekend  , after many details about the subscription had already been leaked. “It also allows users to support Telegram and join the club that will be the first to receive new features,” Durov said. All existing functions of the chat service remain free, he emphasizes.

With the subscription, Telegram gets a new source of income, in addition to the ads it shows in “one-to-many” channels, where one sender messages a large number of followers. According to Durov, those kinds of ads are “a greater success than expected.” Subscribers will no longer see such ads. Durov: “I believe that Telegram should be funded primarily by its users, not by advertisers. So our users will always remain our number one priority.” 

Extra options and limits doubled

Durov has not yet announced the subscription price, but according to leaked details, Telegram Premium will cost 5 euros per month. For this, subscribers get all kinds of extra options, such as animated avatars in chat lists and exclusive stickers with all kinds of effects. They also no longer see advertisements on public channels. 

For subscribers, the limits in the app are also doubled. For example, they get access to a thousand channels, 20 chat folders, four accounts, ten favorite stickers and 400 GIFs. They can also use longer bios and captions, upload files up to 4GB and automatically convert voice messages to text.

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Military 4G cell phone jammer for prisons

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I already thought that cell phone blocker could also be used as a security tool to assist people. It is really useful nowadays. You will find that cell phone signal blockers are really helpful to people. People today only need to follow their actual needs and requirements. Choose those. For example, when people need a signal jammer that can be used in the car, they only need to choose the one that is designed together with the car charger. Regarding those signal blockers that need to be used outdoors, they will choose waterproof cell phone blockers. You can get useful information in this article.

Today, many important places, such as the military, prisons, government departments and many other places, cell phones and other communication tools and many other devices are not allowed to enter the room, but also not allowed to use the network, use in this situation can assist people to cut off the cell phone signal device so that they can not make and receive calls. If you have, you need to find a suitable military and prison use of 4G cell phone jammer.

First of all, you can look at the “high-powered waterproof prison cell phone signal shielding fragment” example title, and then look at the details of this high-powered 4G cell phone jammer cited, the design of four antennas. This 4G cell phone shield can simultaneously cut off CDMA GSM DCS PCS 4G signal, according to the strength of the details, shielding range of up to 120 meters, due to high-power 4G cell phone shield is designed using 80W high-power. Thus, the quality of heat dissipation zero fragmentation also allows this high-power 4G mobile shield to maintain good working form, easy to complete the purpose of uninterrupted work.

So the waterproof design of this high-power 4G cell phone jammer is very weak in order to keep it in good working form even under harsh conditions. With such a weak and good talent, this high-powered waterproof 4G cell phone jammer can be lost in the military, prisons and many other places, as well as many other waterproof 4G prison signal jammers and other high-powered waterproof signal jammers.

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5 Interesting Facts about Bortnikoff Perfumes

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Bortnikoff is a niche perfume brand founded by Dmitry Bortnikov in 2017. By education, the architect Dmitry Bortnikov became interested in the distillation process, having temporarily moved Southeast Asia and, in particular, Thailand. Together with his friend, they devoted time to finding unique ingredients and, becoming masters of distillation, created the Feel Oud company for the production of rare essential oils.

As part of this brand, friends experimented a lot with rare types of oud obtained in remote areas of Southeast Asia, and eventually became one of the three world leaders in the distillation of agarwood. In addition to oud, Dmitry Bortnikov has succeeded in distilling the roots of centennial sandalwood, combining it with the essential oils of wild Thai white lotus, Thai water lily, pink lotus, jasmine, as well as tropical fruits and flowers.

And although the company could not compete with wholesale suppliers in terms of production, it offered unique raw materials of the highest quality, allowing you to create an extraordinary olfactory palette. Ultimately, the possession of unique raw materials, the relentless search for even more interesting fragrances and a rich perfume experience led to the fact that only one step remained before the appearance of their own brand. So in 2017, Dmitry Bortnikov presented his premiere perfume collection as part of the Bortnikoff Company.

When working on a brand, the perfumer paid great attention to the ingredients. His task was to search for the rarest and most unusual materials. Creating a new perfume, Dmitry Bortnikov used components such as beaver stream from Russia, wild Vietnamese oud oil, real white ambergris of the Atlantic sperm whale, white Indonesian rose hybrid and other raw materials, the recipes of which are kept secret by the producing families.

It must be said that all Bortnikoff perfumes are produced in limited editions. And this is not a tribute to fashion, but is dictated by the specifics of perfume raw materials. The perfumes of the Russian company consist of 85-100 percent natural ingredients, so these compositions cannot be repeated or recreated. How impossible it is to find trees with the same smell and equally distill them. Each component is unique and a new batch will differ in its aroma, depending on the season of harvest, rainfall or air temperature during flowering.

In addition, the number of notes that make up the composition can reach fifty, and this makes it almost impossible to recreate one or another Bortnikoff eau de toilette. The collections of the company are distinguished by their uniqueness, complexity, the best quality, which will certainly be appreciated by connoisseurs of high-class perfumery.

Here are the most demanded perfumes by Bortnikoff available at BeautiNow:

Amber Cologne Eau de Parfum

Top Notes: frangipani, zoete sinaasappel, roze grapefruit, witte grapefruit, bergamot, citroen en kardemom

Heart notes: Jasmijn Sambac, Sandelhout en Virginia Ceder

Base notes: Ambergris, Vanille en Agarhout (Oud)

Oud Cologne Extrait de Parfum

Top notes: Bitter Orange,White Grapefruit,Bergamot,Juniper Berries and Pink Pepper

Heart notes: Pine needles,Nutmeg,Geranium and Rose

Base notes: Ambergris,Thailand Oud,Siam Benzoin,Tonka Bean and Vetiver

Musk Khabib Extrait de Parfum

Top notes: Nutmeg,Bergamot and Cardamom

Heart notes: Ylang-Ylang,Tolu Balsam and Cedar

Base notes: Natural Musk,Ambergris,Vanilla,Tonka Bean,Oakmoss and Vetiver

Musk Cologne Eau de Parfum

Topnoten: mandarijn,zoete sinaasappel,citroen en bergamot

Hartnoten: ylang-ylang,tuberoos,lelietje-van-dalen,groene thee en magnolia

Basisnoten: natuurlijke musk,sandelhout en guaiac-hout

Sayat Nova Extrait de Parfum

Topnoten: Abrikoos,Narcis

Hartnoten: Rum,Vanille

Basisnoten: Oud uit Laos,Bengaals Oud,Oud uit Trat,Eikenmos

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