I know times are challenging right now, and I want to help.

Many of us are dealing with financial worries. Businesses are closing, people are losing jobs, and the economy seems to be headed for disaster.

There’s no easy answer to a lot of these problems. But there are some chinks of light in the darkness.

We’re facing challenges but we’re also seeing opportunities. Millions of people are working from home and using technology to bring them together with others.

Maybe, like many others, you’ve suddenly found yourself stuck at home with time on your hands. You could use this extra time to stress about where the world is headed and watch trashy TV.

Or you could use your newfound free time to learn some new skills, start that website you’ve always wanted, or even start a brand new online business.

There are some amazing offers available at the moment. Dozens of online services are offering resources at huge discounts and even for free. Take a look at the list we’ve compiled below to take advantage of them while you can.

• Siteground is offering 3 months of web hosting for just 0.99 USD, so you can get your online project off the ground no matter how tight your budget is right now.
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• Udemy has launched a free resource center with a collection of over 150 courses including programming, photography, web design, personal development, and more, all completely free.
• Traffic Research has launched a free version of its premium SEO course, which will be available until April 15th, 2020.
• Ahrefs is offering their Blogging for the Business course for free.
• Yoast’s All-around SEO training is currently free.
• Ninja Forms is offering 50% off all membership plans.
• WP101 is offering 30% off any membership.

Stay safe and stay positive!

Google’s algorithm is what determines how results are displayed to users. Google’s algorithm undergoes regular updates to ensure that users always receive helpful and high-quality results from their queries. After that the verified significant core algorithm upgrade in January and numerous more minor ranking adjustments in the months since, E-A-T has received a lot more attention this year as a component of Google’s algorithm.

Can you explain what exactly EAT is?

The acronym EAT refers to three qualities: knowledge, credibility, and reliability. This means that Google’s algorithm is built to recognize signals inside a website that identifies the site and its content following EAT, then ranks websites based on this recognition and other factors. While it isn’t a direct ranking criterion, it plays a significant role in how your site’s page quality is evaluated overall and can considerably impact your organic visibility.

These are the actual meanings of the three letters: 

E = EXPERTISE

Everybody knows expertise refers to specialized learning and practice in a given field. But if you want Google to take notice of your expertise, you must present your material in a straightforward way to read and comprehend. 

A = AUTHORITY 

To what extent may someone claim expertise if no one else does? This is a definite “no” from Google. The letter A stands for that, by the way, in EAT. To have authority, you must have the respect of your peers as an expert in your field. And they vote with their links on their (also credible) websites, blogs, and social media profiles.

T = TRUSTABILITY 

So you say you’re an expert, and others agree, yet no one likes you. Will Google recognize your efforts? There’s a chance you won’t. Trustworthiness is built on the solid foundation of excellent ratings and customer service. Keeping your visitors satisfied and demonstrating your credibility will earn you their trust. If people keep saying bad things about your website or company online, you should expect a decline in traffic and rankings.

Why is E-A-T Important?

All questions require E-A-T, but some are more deserving of emphasis than others.

If you want to look at photographs of adorable cats, E-A-T doesn’t make a difference. Since everyone has their own opinion on the matter, it’s not a massive problem if you encounter a cat that you do not find adorable.

In contrast, the E-A-T formula is essential for determining the optimal aspirin dose for pregnant women. Google may return results relative to this subject written by an inexperienced author and hosted on a low-quality, low-authority website, increasing the likelihood that such effects may need to be corrected or more accurate. SEO Parramatta is focused on one thing: making your business number one on Google.

Given the sensitive nature of the requested information, that’s more than just an inconvenience.

Inquiries like “how to boost credit score” also benefit significantly from the inclusion of E-A-T. Here, you should put little stock in the opinions of those who aren’t experts.

What role do E-A-T and SEO play? 

In most cases, E-A-T SEO letters stand for “actionable SEO advice.” Providing high-quality content has always played a significant role in search engine optimization, and this is only bolstered by adhering to the E-A-T principles.

A further critical factor is link building, favoring high-quality links over low-quality ones. Increasing the number of inbound links from reputable sources helps with SEO and fulfills the “A” in E-A-T (authority). 

By connecting to reputable resources, you can improve the likelihood that an authoritative website will link back to your own. 

Your domain authority and backlink profile will benefit significantly from links from high-authority referring domains, which are essential for search engine optimization.

For better E-A-T SEO, quality always trumps quantity. You should avoid link farms because they are a spammy SEO technique that will hurt your rankings.

Have you ever wondered if E-A-T played a role in how you ranked?

There is no weight given to E-A-T when determining placement. For Quality Raters, Google’s QEG (which includes E-A-T) are merely guidelines.

Knowledge, authority, and reliability are all notions that have evolved in the minds of humans. As a result, it is challenging for a computer to understand whether or not a website has a high E-A-T level. This means that E-A-T does not affect Google’s core ranking algorithm. 

However, E-A-T helps establish trust, and Google can learn more about a site’s usefulness to users by compiling comments from Quality Raters. Therefore, producing high-quality content is essential for your Google ranking, and the E-A-T principles can help you do that.

Google is always looking for ways to improve its search engine’s user experience (UX), and E-A-T is one such way.

Conclusion:

E-A-T is a beautiful tool for ensuring the reliability and usefulness of your website. Search engine rankings may improve or worsen over time due to E-A-T, even though it is not a direct ranking component. 

Use the advice provided and Google’s search quality recommendations for evaluators as a road map for making changes to your content.