The management of the content and the positioning of a portal is decisive to convince Google, and it is especially significant when we talk about businesses focused on online sales

In the digital world in which we live, having a website with well-positioned content is decisive in the good work of our business, and especially if we are oriented to the sales sector.

Apart from having well-written content, we must work and delve into SEO, in order to position in an outstanding way those keywords that are beneficial for our commercial and professional interests.

In this text we will give some basic guidelines, although it is always convenient to consult with an SEO Agency, and especially if our portal uses that commented CMS. One of the most common and effective, and also to manage these SEO cannibalization issues.

In this sense, we must take into consideration that there is a fine line that can unbalance doing it right or doing it wrong. If we stay in this last aspect, one of the frequent mistakes can be SEO cannibalization. This occurs when we try to position a single keyword and we see that in the result of the positioning of our content only one page is positioned, while the rest, with that same keyword, do not succeed.

This is because Google will never position all that content with the same keyword, since, let’s say, it is detecting a kind of ‘spam’. Google detects that we are ‘confusing’ users. The solution is to vary those keywords, with the aim of achieving better positioning and reaching a greater number of users.

This SEO cannibalization is a mistake that is made with some frequency and unconsciously. Normally, this situation is reached due to a lack of control over which keywords are being used, and positioning, when creating that content. But it does not always happen when managing content, other examples are usually when including an article in several categories (in the case of online stores) or when we do not have internal content well linked.
Google, in the end, ends up detecting these small structural errors and penalizes us in the face of users. Bugs that are not of importance as long as they are fixed as soon as possible, and it is not a complicated task.

We are not facing a complicated mission because Google itself has tools that help us solve these setbacks, although in the digital market we can find many other applications (paid, yes) that will help us not fall into this SEO cannibalization. We must go to this resource when we have a portal of a certain size, since solving this through Google Search Console is a more difficult task. In any case, these tools will find us what content we should review when trying to position the same keywords and what sites we should review to correct damaged links.

Analyze and fix

Once we have this analysis, it will be time to apply the solutions to this SEO cannibalization that our web portal suffers.

And what common solutions can we employ? Apart from having professionals who advise us correctly, the basic solutions focus on mixing the contents in a single page that positions us, without complications, as a keyword. And without forgetting to carry out the convenient 301 redirect of the content that we stop using. Otherwise, we correct a problem, but we generate another that does not interest us.

Another solution that we can apply is to use the canonical tag, indicating to Google what content we are interested in positioning so that it can be indexed in its search engine.

But we can also keep both contents, but with some other changes, such as redoing the text of one of them so that there is no keyword confrontation in the eyes of Google. This, on the contrary, requires accurate writing in terms of SEO terms, in order to achieve positioning of both content.

In this way, with these techniques, we manage to eliminate the problem of SEO cannibalization in our portal. Finally, another aspect that is worth mentioning is the CMS that is being used, since the market offers us a diverse range, but not all of them are equally perfect.

If we focus on WordPress, one of the most used when creating a web page, we will not find any problem, since its internal search engine allows us to know which texts use the same terms in the headlines; allows us to have SEO applications installed that advise us on the use of keywords; we can make redirects; use the canonical tag and save different versions of content.

These are some essential measures to apply if we want to keep our portal prosperous, especially if we are talking about stores, since SEO plays a decisive role in the increase or decrease of our sales.

Content marketing 

Content marketing is a planned tactic to create and distribute valuable, relevant, and consistent content after plagiarism check to attract and hold a potential audience. It drives profitable customer action as well. In the content marketing approach as a substitute for pitching your products or services, you provide relevant and useful content to your customers to solve their questions.

Copyright laws in content marketing

Whenever you write something, you own its copyrights automatically. Under any circumstance, no one can take your work without your permission. If they violate copyright laws, they will have legal repercussions. Likewise, it is important to go through a plagiarism check to avoid copyright violations in your content marketing strategy. 

Take inspiration in content marketing

You can take inspiration from a well-written blog post or article to enhance your content marketing strategy. You can even use different ideas of articles as your starting point and write a response post. However, don’t forget to cite and link back to that blog and its author. 

Unique content and content marketing

A good content marketing strategy is the recurrent creation and push of new content. If you are creating a huge number of articles, then avoid copying someone else’s ideas. “Borrowing” content seems a very appealing solution when deadlines are hanging over your head, but it is harmful to your content marketing strategy. Unique content has the potential to enhance your SEO and google rankings. According to SEO services providers, one of the most common mistakes that website owners make is failing to check the originality of content that is being uploaded to their website. So before handing over your piece of creation to the audience, go through a plagiarism check. 

Role of plagiarism in content marketing

Plagiarism harms your credibility and causes trouble for the website. If you lose clients because of your plagiarism, don’t think to be sticking around much longer. There are legal consequences if you get caught plagiarizing by Google. When it comes to content marketing, the most important rule is that your content MUST be unique. You can take an idea or even a topic but present it differently. Violating copyright law has plenty of repercussions, and publishing new and fresh content brings many benefits. So make sure that you always create unique content from scratch. 

Plagiarism Ruins the Credibility

Plagiarism is a main concern of the content marketing world. After stepping into the market, you might face a serious issue if you copy content from other websites.

• If you are copying the main idea and structure without rephrasing it properly, this can raise the issue of plagiarism. Your target audience won’t find such content attractive.
• If you fail to add credits for the information, it will lead to plagiarism in your content. Such content has no potential to create a sense of new ideas in the mind of your consumers. They will take it as “borrowed content,” and you will lose your trustworthiness.
• Plagiarism can be present in videos, pictures, graphics, and music. Google will penalize such content, and SEO ranking will drop immediately. 
• Plagiarized content gets blocked, and then it will destroy your reputation among people and different search engines.
• Plagiarism also causes safety issues for your content. If you are not putting effort into plagiarism checks before publishing your content, it will go against your brand. You will lose your followers and their trust in your brand’s reputation. Therefore, you must take responsibility for guaranteeing that every piece of writing is authentic and unique.

How to remove plagiarism

You can use a plagiarism tool to detect and remove plagiarism from any of your content. 

Searchenginereports.net

It is one of the best free online plagiarism checkers that allows you to paste up to 1500 words for plagiarism checks.  This plagiarism detector facilitates you with several grammar and spelling correction options other than the facility to check plagiarism. This plagiarism tool gives you sentence-wise results and options to rewrite the same lines. It provides results in percentages and allows you to download the similarity index to prove your document’s uniqueness.

Benefits of plagiarism-free content

Unique and new content brings a lot of welfares for your content marketing strategy, such as:

Attracts Audience

For successful content marketing, you have to come up with unique and new pieces of content. It will give the audience a reason to choose your website over competitors. For this purpose, you can use a plagiarism checker for detecting and removing plagiarism from any of your content. 

Improves Search Engine Ranking

Content marketing is important for search engine optimization. SEO helps your site’s pages to achieve a high ranking on search engine result pages. The fresh content of your site plays a crucial role and improves search engine ranking immediately. Search engines select top rankings for the sites with plagiarism-free content. 

Creates Backlinks

If your content is plagiarism-free, it can help you to build backlinks for your website. Backlinks play an important role in uplifting your search engine visibility. You can create a powerful impression with unique ideas that will automatically urge the high-authoritative sites to provide you backlinks.

SEO generates more traffic than any other digital marketing tactic. It’s not just about traffic, though. SEO traffic has a 14.6% conversion rate.

You have traffic and sales with SEO. How do you make SEO work for your business? Instead of figuring out the steep learning curve, you decide to outsource.

You do a search for “SEO company in my area.”

You get a ton of results.

Searching for a local SEO marketing agency isn’t hard. Finding the right one that fits your business is.

If you want to find the best company in your area, read on to learn the top tips for choosing an SEO agency.

Assess Your SEO Goals

What do you want SEO to do for your business? Do you want to gain market share in a local area? Do you want to increase brand awareness?

You should have a clear picture of who you want to attract to your business. You should also be aware if you want people who are ready to buy now, or if you want customers who are interested, but not ready to buy.

That’s important to know because it’ll change your budget and the SEO approach. There is much more competition to target people who are ready to buy now. That makes it more expensive.

An ideal approach is to attract a mix of people at each stage of the sales process. That ensures you’ll have a steady stream of leads and customers.

Search for SEO Experience

When you do a search for “SEO agency in my area,” there are a few things to look for online before you contact the SEO company.

Start with the reviews. You’ll be able to tell if the agency has a good record of work or not. Click through to their website and find out more about the agency.

Look for the types of SEO services they offer. Find out if they specialize in certain areas of SEO.

For instance, do they work in video SEO or ecommerce SEO? Some agencies might specialize in blog content to attract your ideal customer. Safari Digital Melbourne suggests that it is important to be wary of SEO companies that claim to be the best at every single area of SEO marketing. Choose to work with a company that has a proven track record in your industry and has had success with similar clients over the years.

You can then take a look to see if there are certain industries they specialize in. Finally, look for client testimonials and community work in your local area.

They Know the Local Market

Familiarity with a local market is a huge advantage for you. A local SEO company knows where your potential customers are, right down to the zip code.

They understand your competition, too. There are usually a handful of local companies that everyone is familiar with because they invest heavily in marketing.

A Ft. Lauderdale SEO company knows who the top competitors are in every industry throughout the Ft. Lauderdale area, from attorneys to SaaS companies.

Since they’re already familiar with the area and the market, they’ll be able to develop strategies to beat the competition.

They Have a Process

An SEO company should have a defined process for getting results for your business. The best SEO companies realize that SEO is a process, but they tailor the process to fit your goals.

Not only that, but they understand that SEO takes time. In most cases, it takes anywhere from 6-12 months to see results.

Be very wary of SEO companies that promise big results right out of the gate without telling you how they’ll make it happen.

Companies that guarantee fast results are probably putting your business at risk. They use black-hat methods of SEO that go against Google’s terms of service.

Your site could end up banned or penalized because of that.

Instead, make sure that you know the SEO company’s process and tactics.

They Stay Up to Date

Did you know that Google just rolled out a major feature called Core Web Vitals? This is a performance measurement for your website.

Google understands the link between website performance and the user experience. The company wants every part of its search engine to provide a better user experience so people will keep using the search engine.

In other words, a slow website can kill your SEO.

You may not need to know this information as long as you have a team that does their homework. You don’t want to hire an SEO agency that relies on outdated tactics that get your site penalized.

Ask the SEO marketing agency how they stay up to date with such changes and how they apply those learnings to their process.

They See the Big Picture

There’s more to SEO than just keywords. There are hundreds of ranking factors in SEO.

Your website’s performance and security are ranking factors. Directory listings are major ranking factors for local businesses, as are business reviews.

A local SEO marketing agency sees all of the pieces of SEO and develops a strategy that helps you get there.

They Provide Reports

How do you know if SEO is working? You can tell if you get more traffic and sales, but how do you know that’s from the SEO agency’s work?

You need to know how your investment turns into dollars. An SEO marketing agency should provide reports about the work they did and the results.

The analytics they use should correspond with your goals. If your goal is to rank higher for certain keywords, they should give you that information. They shouldn’t give you data that makes you feel good but has nothing to do with your goals.

Hire the Right Local SEO Marketing Agency

Do you think you’re ready to hire a local SEO marketing agency? You are now with these tips that help you choose an SEO agency in your area.

Have this list with you as you interview SEO agencies. You won’t miss a thing and hire the best SEO agency to get results for your business.

Check out the blog for more great marketing tips today!