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What Is SEO Cannibalization And How To Avoid It?

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The management of the content and the positioning of a portal is decisive to convince Google, and it is especially significant when we talk about businesses focused on online sales

In the digital world in which we live, having a website with well-positioned content is decisive in the good work of our business, and especially if we are oriented to the sales sector.

Apart from having well-written content, we must work and delve into SEO, in order to position in an outstanding way those keywords that are beneficial for our commercial and professional interests.

In this text we will give some basic guidelines, although it is always convenient to consult with an SEO Agency, and especially if our portal uses that commented CMS. One of the most common and effective, and also to manage these SEO cannibalization issues.

In this sense, we must take into consideration that there is a fine line that can unbalance doing it right or doing it wrong. If we stay in this last aspect, one of the frequent mistakes can be SEO cannibalization. This occurs when we try to position a single keyword and we see that in the result of the positioning of our content only one page is positioned, while the rest, with that same keyword, do not succeed.

This is because Google will never position all that content with the same keyword, since, let’s say, it is detecting a kind of ‘spam’. Google detects that we are ‘confusing’ users. The solution is to vary those keywords, with the aim of achieving better positioning and reaching a greater number of users.

This SEO cannibalization is a mistake that is made with some frequency and unconsciously. Normally, this situation is reached due to a lack of control over which keywords are being used, and positioning, when creating that content. But it does not always happen when managing content, other examples are usually when including an article in several categories (in the case of online stores) or when we do not have internal content well linked.
Google, in the end, ends up detecting these small structural errors and penalizes us in the face of users. Bugs that are not of importance as long as they are fixed as soon as possible, and it is not a complicated task.

We are not facing a complicated mission because Google itself has tools that help us solve these setbacks, although in the digital market we can find many other applications (paid, yes) that will help us not fall into this SEO cannibalization. We must go to this resource when we have a portal of a certain size, since solving this through Google Search Console is a more difficult task. In any case, these tools will find us what content we should review when trying to position the same keywords and what sites we should review to correct damaged links.

Analyze and fix

Once we have this analysis, it will be time to apply the solutions to this SEO cannibalization that our web portal suffers.

And what common solutions can we employ? Apart from having professionals who advise us correctly, the basic solutions focus on mixing the contents in a single page that positions us, without complications, as a keyword. And without forgetting to carry out the convenient 301 redirect of the content that we stop using. Otherwise, we correct a problem, but we generate another that does not interest us.

Another solution that we can apply is to use the canonical tag, indicating to Google what content we are interested in positioning so that it can be indexed in its search engine.

But we can also keep both contents, but with some other changes, such as redoing the text of one of them so that there is no keyword confrontation in the eyes of Google. This, on the contrary, requires accurate writing in terms of SEO terms, in order to achieve positioning of both content.

In this way, with these techniques, we manage to eliminate the problem of SEO cannibalization in our portal. Finally, another aspect that is worth mentioning is the CMS that is being used, since the market offers us a diverse range, but not all of them are equally perfect.

If we focus on WordPress, one of the most used when creating a web page, we will not find any problem, since its internal search engine allows us to know which texts use the same terms in the headlines; allows us to have SEO applications installed that advise us on the use of keywords; we can make redirects; use the canonical tag and save different versions of content.

These are some essential measures to apply if we want to keep our portal prosperous, especially if we are talking about stores, since SEO plays a decisive role in the increase or decrease of our sales.

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Challenges With Digital Marketing You May Not See Coming

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best digital marketing company

Every small business knows the struggle of having a successful online presence. It doesn’t mean you must be active online all the time or have social media accounts. A successful company means generating leads and growing your business; you will survive and grow with it.

We all have been there; we all start at some point. Best digital marketing company provide affordable solutions to all your digital marketing needs. But even if you let the experts handle this, you should be aware of some challenges you’ll likely face. Knowing these challenges will keep you mentally prepared well in time. Being prepared always wins the race, you may fail, but you will survive. So, here are some key challenges that most people must face.

  1. Creating quality content consistently: Everyone can create content, but not everyone can produce quality content consistently. Post content that your audience wants to see. Content that adds value clears up their questions and is of some importance to your ideal audience wins in the long run. Make your content informative and fun. Posting consistently does not mean posting every day. Make a schedule and stick to it to reap benefits in the long run. Depending entirely on you, you can post twice, thrice, or even once a week. Studying your analytics is an excellent way to know your audience’s interest. It will also help you see what content your potential customers will like.
  2. Lead generation: The essential thing in a successful business is its ability to generate quality leads. The first step is to define your ideal leads and have a functional system consistently generating leads for your business. Using a CRM is a good option, especially for automated marketing strategies. Best digital marketing company have excellent lead generation systems in place. Develop a social media marketing strategy that is widely used due to its effectiveness. Social media is a big platform today, and a considerable population spends hours on it daily. Grab the opportunity and use it wisely to make your business more profitable.
  3. Brand awareness: Having a brand is one thing but having a unique brand should be your priority. Be unique in what you do and how you do it. Have a strong brand voice. Most business owners and entrepreneurs struggle with this. They don’t know how to create a strong brand image. Make a good content strategy for this purpose. It will depend on various factors, such as the history of your brand and its purpose. It will also help you in achieving what you want. Brand awareness is a significant challenge for most of us because we often don’t know how to start. But having a strategy in place will take your brand forward. There are many SEO services in Noida, Gurugram and Delhi, but choose the one with the proper expertise.
  4. Knowing the target audience: Most people start posting on Instagram and Facebook without knowing their target audience. It is a waste of time since you don’t know who you post content for. It simply means you can’t achieve your goals with your content. Having a clear idea of your target customers and potential leads means you know whom to serve. Knowing this, you can move ahead with what goals you want to achieve.

Conclusion

Digital marketing is multi-dimensional. It is different for everyone. So, the key is to experiment and see what works for you. Sterco Digitex provides various services, such as digital marketing and seo services in Noida, to leverage your brand. Check them out if you need help with any of these and more; the best part is they have affordable solutions!

Digital marketing, when done right, can take your business to great heights. Make sure you do it right!

 

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The Importance of Local SEO for Dentists

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Local SEO is an essential tool for dentists, as it helps them rank higher in search results and attract new patients. Whether you are a small or large practice, affordable local SEO services can help boost your online presence and bring more visitors to your website. By incorporating key strategies like keyword optimization, directory listings, and link building into your marketing plan, you can improve your visibility and connect with more potential clients. So if you are looking to grow your dental practice, don’t neglect local SEO for dentists – it could be the key to success!

Here are three reasons why local SEO is so important for dentists:

1. Higher visibility in search results. 

By using local SEO strategies like including your location in keywords, optimizing your website for local search, and building high-quality backlinks from other local websites, you can increase the likelihood that your website will show up at the top of search results when people look for dental services in your area.

2. More traffic to your website. 

Local SEO not only helps you rank higher in search results, but it also drives more traffic to your website by helping potential patients find you when they are searching for a dentist online. This means that you can attract more new patients and generate more leads through local SEO.

3. Increased trust and credibility. 

When you rank higher in local search results, it helps to build trust and credibility with potential patients. They are more likely to contact you and schedule an appointment if they see that you are a reputable dentist who is easy to find online.

Local SEO is an important part of any dentist’s marketing strategy, as it can help you attract more new patients and build trust and credibility with potential patients. If you are ready to start optimizing your website for local search, contact a local SEO expert today!

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Why quality content is more important than ever – How to optimize it?

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Content is a very generic term that tells about any text, videos, images, or other interactive elements you see on the web. Content is the only thing that provides value to a website. A website filled with content gives visitors a reason to stay and engage with it. A site having an empty parking space would have zero traffic as visitors would have no reason to engage with it. Now many people ask us why quality content is important for websites, which is why we have listed out the most popular reasons in this post.

Why is quality content so important these days?

Gone are the days where you copied content from other sources and created a new article for your site. Today this kind of content has no value and would be rejected by the search engine. You have to focus on creating unique and high-quality content to see your website reach the top. Below we have listed some of the detailed reasons to help you understand the need for quality content.

Content informs your audience

Content is important for your site because it informs your target audience about your brand and business. Good quality content answers all kinds of questions that are in the mind of the potential audience. The more information you have in your content, the better would be the site’s engagement rate.

Good quality ranks in Google

A site having no content or bad quality content would never be ranked in Google’s search listings. Every web admin dreams of seeing their site on the top shelves, and if you want the same, you need to publish high-quality and plagiarism-free content. You can get this kind of content with the best paraphrasing tool.

Quality content can earn links from other sites

Link building is very important for search engine optimization. If you want to win the higher ranks, you need to earn links from high authority sites working on your niche. Now, these websites would only be interested in you if you have high-quality content. 

Content can be shared on social platforms

All kinds of businesses today have and should have social media accounts. You can easily share your content on social media so that you can win traffic from these platforms. Content is the only element on your site that you can share. You can get shareable content with the help of a well-reputed rewrite tool!

 

Quality content earns more conversions

Conversions are very important for a website business. Good quality content can easily win the target audience’s trust and turn them into potential and loyal customers. 

Quality content builds your authority

With the help of good quality content, you can establish your authority in the search engine’s eyes and the target audience. It also helps you own the niche you are working in. without good quality content, your website will be useless.

Good quality content helps in search engine optimization 

Search engine optimization is the practice that helps you optimize your site for Google. You can get a lot of help in optimizing your website if you have good quality content. Stuffing keywords, adjusting links, adding images is all very important in seo. 

How to create and optimize content for the search engine?

Creating content, as we have told you before, is not a cup of cake. You need to be an expert in writing or should have the budget to pay a professional writer. If you don’t have the expertise or budget to create content, you can also use paraphrasing tools to rewrite article. Using the best paraphrasing tool can help you get free and good-quality content. 

Creating content has become simple and easy with the help of a paraphrasing tool or rewording tool. However, you still have to optimize it for the search engine. Below we have listed some tips which would help you optimize content created by the paraphrasing tools.

Tips to optimize website content for Google!

Follow these tips if you want to see your site on the top ranks:

  • Check your content for plagiarism and remove all forms of duplication from it.
  • Find target keywords that are related to the niche you are working on. It is important to stuff keywords if you want the search engine to recognize your content and the niche.
  • Add relevant images with the textual content. Today the audience is more interested in visual content, so you have to make your site visually attractive. This would also win the interest of the search engine.
  • Focus on the quality of the content. After using the paraphrasing tool to get fresh articles, you must proofread them with powerful resources like Grammarly. This would help you find and remove all human errors from your content.
  • You also have to set a proper structure of your content to optimize it for the search engine. It should have proper headings, subheadings, and points.

These are some basic content optimization tips that would help you win a better position in the SERPs. 

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