Marketing
Gumroad and Patreon – How Taxes Affect Content Creators
Gumroad and Patreon Using a platform such can help you earn money as a content creator. However, you should be aware of the risks involved. For example, taxes on content creators can affect your revenue.
Founder
The founder of gumroad, Sahil Lavingia has been helping creators sell their products online for a few years. Before Gumroad, he worked for Pinterest. While at Pinterest, he helped develop the iPhone app for the site. In 2011, Sahil left Pinterest to start his own company, Gumroad.
The most important thing to know about Gumroad is that it can be used to sell 95 percent of digital goods. This includes ebooks, digital downloads, and physical goods such as T-shirts. The site also has a robust suite of tools to help creators sell their wares. The site also has a robust VC fund, and legal, accounting, and software engineers.
Sahil has made it his business to give his employees the tools to help them succeed. He encourages his team to try new things, work on side projects, and create products that will help Gumroad. In fact, Gumroad now offers memberships to its creators. This will allow them to sell their wares to a larger audience.
Sahil also made the company’s most valuable asset a priority. He knew he would need some capital to get the company off the ground. This led to a few key decisions. One of the first was to cut a large chunk of staff from the original 20. Another was to sell the company’s vision to investors first.
Tag: Gumroad Ceo Patreon Substackkonstantinovic The Business…
The company also eschewed conventional venture-backed metrics of success. Gumroad recommends an organic approach to marketing and advertising and offers a number of ways for creators to sell their wares to an audience. For example, the site lets users create landing pages, offer codes, and analyze sales. Gumroad also offers a number of ways for creators and fans to interact with each other. It also provides flexible hours, so people can work from home.
Although Gumroad has seen its share of struggles, it’s still worth a look. The company offers a simple promise, and its philosophical approach to business will pay off in the long run. It also has an impressive product. Hopefully, the company’s vision will be realized in the future. The creators of tomorrow will benefit from Gumroad’s thoughtful approach to business.
App store taxes affect content creators
Almost every in-app purchase for iOS apps is taxed by Apple. This is referred to as the “Apple Tax,” and it affects content creators.
Apple has been under fire lately over its 30% cut of the revenue. Critics accuse the company of monopolizing the app store business, but the tech giant denies that accusation. They cite the fact that other app stores charge the same commission.
Apple has responded by launching a small business program that will reduce the Apple App Store cut for developers earning less than $1 million per year to 15%. The program is scheduled to roll out in November. However, the company has yet to reveal the exact details of the program.
Apple has also imposed a new tax on its app store users. This tax applies to the commissions developers pay for paid downloads, subscriptions, and in-app purchases. It also applies to in-app tipping. In-app tipping is where users donate to apps or content creators. This can be done by virtual currency or by paying through an in-app purchase.
In-app purchasing is an important part of the App Store’s business model. Most apps get their revenue from in-app purchases. It’s a major part of Apple’s second-largest revenue stream. In the first quarter of 2019, Apple reported $13.3 billion in Services revenue. However, it also reported a slowdown in iPhone sales.
Apple and Google deny that they are monopolizing the app market. They argue that they charge the fees to help secure the app store and to provide developers with tools and training.
Some of the top apps are betting that users will find other ways to pay for content. One option is to set up digital tip jars for users to donate to content creators. Another option is to refocus on the user experience. Apps that do not qualify for an exemption should get creative.
Apple’s updated App Store policies also designate voluntary tipping via virtual currency as an in-app purchase. It also requires developers to notify their customers about alternate payment methods.
Apple and Google are also targets of a number of attacks on multiple fronts. The company has targeted influential Chinese internet celebrities.
Diversifying your investments to mitigate risk
Investing in several different sectors or assets can help mitigate risk and increase the overall return of your portfolio. Diversification can be a good approach for anyone, regardless of the size of their portfolio or their risk profile.
Diversification means allocating your capital across several different asset types and industries. It can be a simple task, such as buying a broad market index, or more complex, such as choosing stocks from different sectors. The main goal of diversification is to spread out the risk across your portfolio.
Historically, different asset classes have behaved differently in different market conditions. For example, stocks tend to do well when interest rates are high, while bonds tend to do well when interest rates are low. However, this does not mean that they perform similarly at all times.
Having a diversified portfolio can also help mitigate the risk associated with market events, such as a pandemic, like COVID-19. In this case, a portfolio with a variety of stocks, sectors, and industries would have been less likely to experience losses.
Diversification is also important for older investors, as well as retirees. If you have a high-volatility portfolio, diversification is even more important. This is because the value of a portfolio can be negatively impacted when one investment falls in price. Diversifying your investments can also help to balance your portfolio’s loss when some investments do poorly.
Investing in several different assets is the best way to avoid the risk of a single investment performing poorly. In addition, it’s important to diversify your investments outside of your industry. This can be done by diversifying in foreign stocks, commodities, and alternative assets. These asset classes can be difficult to find and are not regulated by the Securities and Exchange Commission.
Diversification can be achieved by using an asset allocation fund. These funds include stocks that mirror a specific index. You can also invest in individual stocks, but doing so requires a large investment. If you can’t afford the trading fees, an index fund is a good alternative.
Diversification can help you to mitigate risk, but it cannot eliminate all risks. It is best to diversify when you have time to monitor your portfolio and make changes when the risk level is out of line with your financial goals.
Products that sell the most
Those interested in selling digital products online may want to check out Gumroad. This platform is designed to help creative people sell their work online. Whether they want to sell a book, a video, or a course, Gumroad is a convenient solution.
Gumroad’s founder, Sahil Lavingia, left Pinterest in 2011 to start a company that would allow creators to sell their work. He saw a growing market for selling work, and he believed that a platform like Gumroad would help to fill it.
A platform is a free tool that enables creators to sell digital products. Gumroad also allows for physical goods, like T-shirts. Gumroad also offers payment processing and file hosting. You can list as many products as you want. You can sell a one-time sale, or you can set up a membership service.
The platform also allows you to set up an affiliate program. You can create a code that your affiliates can use to sell your products. The platform will then take 5% of each sale plus 25 cents. Having an affiliate program is important to making money on Gumroad.
You can also create a membership service on Gumroad. Memberships are a recurring source of revenue for many creators. The platform has recently expanded its subscription features. It now allows you to create memberships that allow customers to pay you for pre-orders or monthly subscriptions.
The platform allows you to customize your product pages and your content, which will be available to members. You can include your product description and upload photos and videos to your product pages. You can even embed a subscription signup page. You can also offer discounts, offer codes, and license keys.
Marketing
Top 5 Marketing Keys for Hiring in 2021
Are you an HR or a recruiting leader? If yes, you must know and face the challenges of finding and hiring the best candidates for the business. In fact, this pandemic has made it a high-level challenge to work out for all the recruiters.
However, new things come with new measures. Following this, the HR teams of this time should think like the ad agencies of those high-level tourism marketing campaigns. This way, your company can become one of the destinations. This is an approach that is said to be recruitment marketing. And it is a must-pack for all the HR leaders and their talent acquisition and the recruiting team.
Here are the keys to deciding the point to begin from to make your recruitment marketing strategy work out for you.
1. Showcase Your Company as a Talent Destination:
You need to consider the analogy of tourism marketing tactics and expect your campaign to attract the people to you as the tourism marketing strategies attract visitors to Bali. In regard to this, you need to show everyone what makes your culture. Companies need a way to differentiate them from potential team members that are not cliché and mentions thing directly to the candidate perfect for the job.
2. Get Into Social Media Mix:
Your social media recruiting strategy is focused on Facebook, Twitter, and LinkedIn yet? If yes, then you really need to step up your work. There are certain things alternative to social media, and that is more potential and niche-oriented. In place of Twitter, you can go for the sites like Mastodon and Gam and Dailymotion for the place of YouTube. These are quite smaller platforms but niche-oriented and offer quite less competition, and this gives you the chance of getting and become the big and major recruiter of the channel.
3. Manage your Talent Pool:
It requires a lot of tools for the management of a talent pool, and it seems like being an applicant tracking system. Get into candidate’s records that are a part of your database. To get connected with people, use those present in your database and other candidate’s files as a starting point. And to develop marker intelligence, you can also ask for referrals. Moreover, make sure to collaborate with your marketing team to create a compelling web page for a career that should align with your company’s branding, including promotion and brand awareness.
4. Employee Referral Program:
An employee referral program is a great help for two things, recruitment, and retention. Referral candidates are a good choice for an organization, and they are experienced and reliable to work; this makes the ROI program get on the increasing point. Apart from this, these referral programs are also helpful to check on employee satisfaction as it helps with employee retention efforts.
5. Using Job Listing is Still Great:
Even though it is a candidate-driven market, job listings are an essential thing for recruitment marketing efforts. Before joining, candidates can check Glassdoor to know what your employees say about your company. Check on social media for feeds to know what it says about the culture. And they can also turn to LinkedIn connections. So always use job listing to make candidates find you professional and proper.
Recruitment marketing should always be strategic to help you find the best employees possible. Apart from this, an R&D tax claim can help you with the financial things you get into while recruiting new employees.
Marketing
Basic Cybersecurity Rules Your Startup needs to follow
Building trust as a startup can be a long and demanding process. It does not matter if your business is an e-commerce or a physical store: it is essential that you have your Cyber Security Certification ready to protect your company from any hacker.
Some cybercriminals attack startups because it is more likely that these companies do not have a strong security system. At the same time, cybercrime and attacks on privacy have spread. Therefore, maintaining customer trust is essential and startup owners must build it while building their business. Visit EarthWeb to learn more about proxy services for security.
Don’t let your startup be a victim of this statistic. As you build the foundations of your business, be sure to implement a strong business cybersecurity system. Spend time learning about the various trends about cyber security by DigitalFire, in the same way that you spend time learning how to build and grow your business. Let us begin!
Step-by-step guide to cybersecurity for companies and startups
- Hire an updated cybersecurity software
Hackers devise new ways to sneak into systems to infect them with malware or to steal data. Hire the latest and best security software. Some companies still choose the cheapest option to cut costs.
Free antivirus, anti-spam or firewalls can serve as an initial protection layer, but if you are serious about your company, and before you collect the slightest data from your customers, go to the paid version or hire the functionalities necessary security.
Even with this, installing software is not always sufficient to mitigate all threats. You have to keep your systems up to date.
The main security software’s, recommended by experts, have their professionals working on discovering new malware threats and implementing measures to protect their users.
So the next time you get an update notification, don’t ignore it! Install them to keep your network and devices safe.
- Use an internet security system and a robust firewall
In addition to protecting your network and your devices, make sure you have a robust internet protection system. Many antivirus have integrated this type of systems in addition to firewalls.
With these types of programs you can prevent accidental downloading of malicious software. They will also help you better detect and stop attacks such as MITM (Man in the Middle), phishing, Trojans or the like.
- Install an SSL (Secure Sockets Layer) certificate
The installation of an SSL (Secure Sockets Layer) is a standard security protocol. It keeps your internet connection safe and protects confidential information and data that is shared between the server and the browser.
Encryption protects you and your customers, who provide you with personal information as sensitive as their bank details. It is a tool that helps your customers trust you and your website: with it they know that their communications are encrypted and they can carry out transactions with peace of mind.
Trust will attract more traffic to your website, which will also boost your sales. A 85% of online shoppers say they would not buy a web without SSL certificate. URLs beginning with “HTTPS” encrypt the “HTTP” standard for a more secure shopping experience.
- Set up a secure cloud storage
Cloud storage and backup solutions strengthen the security of your company. However, you must limit access to your cloud, just as you do with your network and your devices. To turn your cloud storage into a secure environment, start by backing up your data, choosing an efficient cloud provider, and stopping storing confidential information in the cloud.
This confidential information includes, for example, the bank details of your customers. If you have documents with this information as a file, that is, without using them frequently, store them better on the company’s server.
- Promote a culture of cybersecurity in your team
To train your team, it is not enough to expand their knowledge about cybersecurity in companies. You must instill the importance of security protocols in your team. Everyone needs to be aligned when it comes to security practices to avoid weak spots.
In recent years, some companies have faced the loss of their data because an employee has opened a sender email with a false identity; or because someone on the team has carelessly sent confidential information.
Prevent your team from making these mistakes. You need to have maximum protection while building your brand and your reputation.
Marketing
Things to know before hiring a public adjuster
People who need real estate appraisals usually come. There are many reasons why you may need an appraisal of your home or property, we will discuss some things that can help you understand how the process works.
Different considerations are made to determine the value of the real estate appraisal. The person in charge of the appraisal is a public adjuster.
If you require one, there are a few things to keep in mind.
Appraised value of your property
In different situations the value of your property could change, there are many elements that must be taken into account when determining the value of a property.
If the appraisal has expired, it may not correspond to the current market value both downward and upward. In the same way, there are possibilities that during a negotiation the buyers have an emotional connection, and are willing to pay more for the property.
Home appraisal method
The public adjuster will properly compare your property in different ways to determine its value.
It is possible that you will make a comparison of market samples and apply the corresponding correction coefficients to your property to determine its value.
This is the most common method used, although it is one more, having to use others depending on the characteristics of the property to be appraised and the purpose of the appraisal.
The value of the property awarded by the public adjuster also depends on the reason for the home appraisal. Depending on the reason, its value could vary.
Some of the elements that can be taken into account are the computable surface, the height, if it has an elevator, number of rooms, bathrooms and toilets, the reforms carried out, the quality of the materials used, the facilities, the orientation, or the views. , They are among the most common.
Price of services
Most public adjusters are highly qualified property public adjusters, so be wary of free services. In an appraisal, many factors must be taken into account, which must be analyzed and weighed and adapted to the current moment.
Bottom line
When selecting the expert real estate public adjuster for the appraisal of your properties it is important that you make sure that the public adjuster you are hiring is a trained professional and services you appropriately.
You can verify your certification. One of the best ways to verify the real estate public adjuster is to verify that he is a practicing expert registered with an approved expert association.
You can request confirmation from the association to which you belong.
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