Press Release
Know The Positive Impact of Digital Transformation On Business
The corporate environment is dynamic and undergoes constant change. As a result, we must adjust our business and make changes in line with current market trends. sources group jack chinesezhureuters
Considering that, your business is losing out on a lot of potentials if it hasn’t adopted the most recent digital strategies and practices since the dawn of the digital era.
Whether it is the banking sector, the pharmaceutical business, or the automobile industry, digital transformation is necessary for every industry. It presents several chances for innovation and growth for your business.
So start transforming your business online and raising your online visibility. Either start from scratch or hire a professional to convert your company to digital.
Here, we’ll go over the definition of digital transformation as well as the top six advantages it has for your company. Doing a PG in Digital Marketing might provide you with a competitive edge in the field and teach you about the subject.
Without further ado, let’s begin with the definition of digital transformation.
About Digital Transformation
A digital transformation is the use of digital technologies to enhance current business operations or offer novel approaches to conducting business, improving the customer experience and boosting the company’s conversion rates.
Process, technology, data, and organizational change are the four divisions of digital transformation. The three main components of digital transformation are rebuilding operations, reestablishing client relationships, and reestablishing procedures.
All kinds of companies must adapt to new changes and migrate their activities into the digital sphere in order to grow and effectively reach their target audiences as the rate of digitization throughout the world rises.
Now that you’ve read this, you should know more about digital transformation and the benefits of becoming digital for your business. Let’s look at the benefits that a digital transformation can have for your business.
Top 6 Advantages Of Digital Transformation
1. Digitization Makes It Easier To Acquire Data.
The majority of businesses get a lot of data on their customers, but the real value comes from evaluating that data and applying it to advance the business.
Digital transformation creates a method for gathering and properly integrating crucial data in order to provide higher-level business insight.
This results in the achievement of a unified perspective of operations, production, finances, and commercial prospects.
2. Resource Management’s Digital Transformation
As a result of digital transformation, information and resources are merged into a set of business tools. Instead of having several applications and databases, it consolidates all of the company’s resources into one place.
Through digital transformation, it is possible to combine apps, databases, and software to produce a single repository of business intelligence.
The functional unit or department responsible for digital transformation does not exist. It has an impact on every aspect of a business and can lead to process innovation and increased departmental productivity.
Making Money: 5 Reasons Why Digitalization is a Must for Your Business
3. As A Result Of The Digital Transformation, Productivity Rises
You may improve productivity and optimize your processes by putting the appropriate IT solutions in place and getting them to work together.
Automating numerous tedious procedures and linking data from other departments inside the firm enables team members to work more effectively and productively.
4. Digital Change Supports Agility.
Being more agile as a result of digital transformation can help businesses and organizations. sources group jack chinesezhureuters
Businesses can improve speed-to-market and adopt Continuous Improvement (CI) strategies by using a variety of software development methodologies to strengthen their agility.
This opens the door to rapid invention and adaptation as well as a path to ongoing advancement.
5. The Digital Revolution Results In Higher Revenue.
Producing revenue and a healthy profit is one of the main goals of any kind of business. Additionally, cost-cutting makes it simpler to increase revenue.
Additionally, by increasing transparency across a variety of organizational areas, staff members and management can enhance best practices and generate income through the identification of patterns, the evaluation of trends, and the capitalization of data-driven opportunities.
Also Read: Guide on MBA Salary
6. Benefits of Digital Transformation for Increasing Competitiveness
By improving your company’s infrastructure, you can increase your competitive advantage in your industry. You can also prepare in advance for the features and functionalities your new system will require to support the growth of your company through digital transformation.
Determine your company’s advantages and potential improvement areas. The software you buy should have the features and functions that meet your needs and make your business stand out.
Conclusion
All there is to it is that! These are the top six benefits of digital transformation that will support the development and success of your business.
Digitalization has significantly changed how businesses operate now. Almost every business has started to use cutting-edge technologies to sell its goods and services while digitally altering how it conducts business.
No matter the size of the industry, digital transformation is necessary. Additionally, if you operate a business, now is a great opportunity to digitally improve and expand it.
You will surely be able to help your company through a digital transformation if you start learning about digital marketing and getting acquainted with all of the most recent trends and technology in the digital industry.
Press Release
After discontinuing support for ransom payments, insurer AXA was attacked by ransomware.
A ransomware cyber assault has targeted the Thai, Malaysian, Hong Kong, and Philippine branches of the world’s largest insurance company, AXA.
The Avaddon ransomware organisation claimed yesterday, as reported by BleepingComputer, that it had stolen 3 TB of private data from AXA’s Asian operations.
Additionally, AXA’s international websites were down yesterday for a while due to a Distributed Denial of Service (DDoS) attack, according to BleepingComputer.
The group claims that the compromised data collected by Avaddon includes copies of ID cards, bank account statements, claim forms, payment records, contracts, claim forms for customers that reveal their sexual health diagnosis, and more.
The group’s statement follows AXA’s revelation that it would no longer cover ransomware extortion payments when underwriting cyber-insurance plans in France.
Asian AXA offices are targeted by a ransomware organisation.
The ransomware organisation Avaddon took responsibility for the attack on AXA’s offices in Asia yesterday.
The group also asserted that there was a DDoS attack ongoing against AXA’s websites hosted in Thailand, Malaysia, Hong Kong, and the Philippines:
The Avaddon ransomware gang initially made the threat to launch DDoS assaults to take down victims’ websites or networks until they get in touch and start negotiating to pay the ransom in February 2021.
When ransomware gangs started deploying DDoS assaults against their victims as an extra point of leverage in October 2020, BleepingComputer became the first publication to report on this new development.
About a week after AXA announced that payment for ransomware extortion settlements would no longer be included in their cyber-insurance policies sold in France, Avaddon announced the attack on AXA’s infrastructure.
Avaddon started dumping part of the stolen data on their leak site yesterday, as seen by BleepingComputer, even if the exact date of the incident remains unknown.
Avaddon also threatened to expose AXA’s priceless records if the insurance firm didn’t get in touch with them and work with them within 10 days.
The gang asserts to have obtained 3 TB of AXA data, which includes:
client medical records (including those containing sexual health diagnosis)
customer claims payments to consumers’ bank accounts scanned records content only available to hospitals and physicians (private fraud investigations, agreements, denied reimbursements, contracts)
Identity cards, passports, and other forms of identification
AXA: Access to data by a Thai partner only, “No Evidence”
AXA responded when approached by BleepingComputer as follows:
A recent targeted ransomware assault on Asia Assistance affected its IT operations in Thailand, Malaysia, Hong Kong, and the Philippines.
As a result, someone was able to access some data handled by Inter Partners Assistance (IPA) in Thailand.
“At this time, there is no proof that any additional data was accessed in Thailand beyond IPA.”
“The incident is being investigated by a dedicated taskforce that includes outside forensic experts. Partners in business and regulators have been informed.”
According to an AXA spokesman, “AXA takes data privacy very seriously and will take the appropriate procedures to notify and help all corporate clients and people impacted” if IPA’s investigations reveal that sensitive data of any persons have been affected.
The incident’s timing is interesting in light of this week’s FBI and Australian Cyber Security Centre (ACSC) alerts on ongoing Avaddon ransomware assaults aimed at enterprises from a wide range of industries in the US and around the world.
Attackers who use ransomware on enterprises continue to expand and interrupt many operations while demanding extortionate ransom payments.
The DarkSide cyberterrorist organisation recently requested $5 million to reactivate the Colonial Pipeline infrastructure.
Additionally, just this week, BleepingComputer reported that a $20 million ransomware demand was made on Ireland’s Health Services.
Press Release
After taking data, the Android spyware BRATA wipes your smartphone.
The most recent version of the Android malware known as BRATA now includes several new and dangerous features, such as GPS tracking, the ability to use numerous communication channels, and a tool that wipes all evidence of malicious activity from the device by performing a factory reset.
Kaspersky originally identified BRATA as an Android RAT (remote access tool) in 2019 that mostly targeted Brazilian users.
A Cleafy report from December 2021 highlighted the malware’s appearance in Europe, where it was observed to target customers of online banking services and steal their credentials with the help of con artists posing as bank customer support representatives.
Cleafy analysts kept an eye out for new features in BRATA, and in a new research released today, they show how the malware is still evolving.
versions with modifications for various audiences
The most recent iterations of the BRATA malware currently target e-banking users in China, Latin America, the UK, Poland, Italy, and Spain.
With various overlay sets, languages, and even different apps to target particular populations, each version focuses on a different bank.
In all versions, the developers employ comparable obfuscation strategies, such as enclosing the APK file in an encrypted JAR or DEX package.
The VirusTotal scan below shows how effectively this obfuscation avoids antivirus detections.
On that front, before moving on to the data exfiltration process, BRATA now actively looks for indicators of AV presence on the device and tries to erase the discovered security tools.
New capabilities
The keylogging functionality, which is a new feature in the most recent BRATA versions, was discovered by Cleafy researchers and adds to the existing screen capturing capabilities.
All new variations also include GPS monitoring, however analysts are unsure of its precise function.
The performing of factory resets, which the actors do in the following circumstances, is the scariest of the new malevolent features.
The fraudulent transaction has been successfully finished after the compromise (i.e. credentials have been exfiltrated).
It has been discovered by the programme that it operates in a virtual environment, perhaps for analysis.
The kill switch used by BRATA is a factory reset, which wipes the device and increases the risk of a victim experiencing an unexpected and permanent loss of data.
Finally, BRATA now supports HTTP and WebSockets and has provided new channels for data exchange with the C2 server.
A direct, low-latency route that is perfect for in-the-moment communication and live manual exploitation is provided by the choice of WebSockets for the actors.
Additionally, because WebSockets don’t need to send headers with each connection, less suspicious network traffic is generated, which reduces the likelihood of being discovered.
Basic safety precautions
BRATA is only one of several sneaky RATs and Android banking trojans that target users’ banking credentials that are out there.
Installing apps from the Google Play Store, avoiding APKs from dubious websites, and always scanning them with an AV programme before opening them are the best strategies to prevent being infected by Android malware.
Pay close attention to the permissions that are requested during installation and don’t allow those that don’t seem necessary for the app’s primary functions.
Finally, keep an eye on your battery life and network traffic levels to spot any sudden spikes that can be caused by malicious processes that are running in the background.
Press Release
Record: hackers scraped information of 500M LinkedIn customers and published it available online; LinkedIn validates the dataset includes publicly viewable details from its site (Katie Canales/Insider).
ReporReport: hackers scraped data of 500M LinkedIn users and posted it for sale online; LinkedIn confirms the dataset includes publicly viewable info from its site (Katie Canales/Insider)
Katie Canales / Insider:
Report: hackers scraped data of 500M LinkedIn users and posted it for sale online; LinkedIn confirms the dataset includes publicly viewable info from its site — – Personal data from 500 million LinkedIn users has been scraped and is reportedly for sale on a hacking forum.t: hackers scraped data of 500M LinkedIn users and posted it for sale online; LinkedIn confirms the dataset includes publicly viewable info from its site (Katie Canales/Insider)
Katie Canales / Insider:
Report: hackers scraped data of 500M LinkedIn users and posted it for sale online; LinkedIn confirms the dataset includes publicly viewable info from its site — – Personal data from 500 million LinkedIn users has been scraped and is reportedly for sale on a hacking forum.
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