For centuries, people have been using mindfulness meditation to try to relieve their pain, but neuroscientists have only recently been able to test if and how this actually works. In the latest of these efforts, researchers at University of California San Diego School of Medicine measured the effects of mindfulness on pain perception and brain activity.
The study, published July 7, 2022 in PAIN, showed that mindfulness meditation interrupted the communication between brain areas involved in pain sensation and those that produce the sense of self. In the proposed mechanism, pain signals still move from the body to the brain, but the individual does not feel as much ownership over those pain sensations, so their pain and suffering are reduced.
“One of the central tenets of mindfulness is the principle that you are not your experiences,” said senior author Fadel Zeidan, PhD, associate professor of anesthesiology at UC San Diego School of Medicine. “You train yourself to experience thoughts and sensations without attaching your ego or sense of self to them, and we’re now finally seeing how this plays out in the brain during the experience of acute pain.”
On the first day of the study, 40 participants had their brains scanned while painful heat was applied to their leg. After experiencing a series of these heat stimuli, participants had to rate their average pain levels during the experiment.
Participants were then split into two groups. Members of the mindfulness group completed four separate 20-minute mindfulness training sessions. During these visits, they were instructed to focus on their breath and reduce self-referential processing by first acknowledging their thoughts, sensations and emotions but then letting them go without judging or reacting to them. Members of the control group spent their four sessions listening to an audio book.
On the final day of the study, both groups had their brain activity measured again, but participants in the mindfulness group were now instructed to meditate during the painful heat, while the control group rested with their eyes closed.
Researchers found that participants who were actively meditating reported a 32 percent reduction in pain intensity and a 33 percent reduction in pain unpleasantness.
“We were really excited to confirm that you don’t have to be an expert meditator to experience these analgesic effects,” said Zeidan. “This is a really important finding for the millions of people looking for a fast-acting and non-pharmacological treatment for pain.”
When the team analyzed participants’ brain activity during the task, they found that mindfulness-induced pain relief was associated with reduced synchronization between the thalamus (a brain area that relays incoming sensory information to the rest of the brain) and parts of the default mode network (a collection of brain areas most active while a person is mind-wandering or processing their own thoughts and feelings as opposed to the outside world).
One of these default mode regions is the precuneus, a brain area involved in fundamental features of self-awareness, and one of the first regions to go offline when a person loses consciousness. Another is the ventromedial prefrontal cortex, which includes several sub regions that work together to process how you relate to or place value on your experiences. The more these areas were decoupled or deactivated, the more pain relief the participant reported.
“For many people struggling with chronic pain, what often affects their quality of life most is not the pain itself, but the mental suffering and frustration that comes along with it,” said Zeidan. “Their pain becomes a part of who they are as individuals — something they can’t escape — and this exacerbates their suffering.”
By relinquishing the self-referential appraisal of pain, mindfulness meditation may provide a new method for pain treatment. Mindfulness meditation is also free and can be practiced anywhere. Still, Zeidan said he hopes trainings can be made even more accessible and integrated into standard outpatient procedures.
“We feel like we are on the verge of discovering a novel non-opioid-based pain mechanism in which the default mode network plays a critical role in producing analgesia. We are excited to continue exploring the neurobiology of mindfulness and its clinical potential across various disorders.”
Co-authors include: Gabriel Riegner, Valeria Oliva and William Mobley at UC San Diego, as well as Grace Posey at Tulane University and Youngkyoo Jung at University of California Davis.
Healthcare Marketing: How to Position Your Healthcare Brand for Success
Healthcare Marketing is essential to successfully positioning a healthcare brand in the market. When it comes to competing for patients, a well-defined healthcare brand can be the difference between success and failure. In this blog post, we’ll look at how healthcare marketing can be used to strategically position your healthcare brand for success.
Define your target market
When it comes to healthcare marketing, it’s important to define your target market. This will help you create campaigns that are tailored to your target audience and deliver the results you need. Start by understanding who your ideal customer is and what their needs are. Think about factors such as age, gender, location, education level, interests, values, and spending habits. You should also consider whether your target market is a B2B or B2C customer.
Researching your target market can help you better understand their needs and preferences. You can use survey data, focus groups, customer interviews, and analytics to gain valuable insights into your target audience. Analyse the data to identify any commonalities among potential customers and use these insights to create a more detailed buyer persona.
Once you have a clear understanding of your target market, you can tailor your messaging and campaigns accordingly. This will ensure that you reach the right people and build a strong connection with them. Keep in mind that it’s important to periodically review your buyer personas to ensure they remain up-to-date.
Research your competition
The healthcare marketplace is highly competitive and a key element of successful healthcare marketing understands how your brand stacks up against the competition. To do this, you need to start by researching your competitors. Look into what kind of services they offer and how they position themselves. Ask yourself questions like: Who are their target audiences? What types of promotions do they run? Where are they getting their patient referrals from?
Once you’ve done this, take a look at the tools they use to reach potential patients. For example, do they have a Radiologist Email List that they use to send out special offers or announcements? It’s important to identify which channels they’re using so you can emulate them in order to stay competitive.
Create a unique selling proposition
When it comes to positioning your healthcare brand for success, one of the most important steps is creating a unique selling proposition (USP). A USP is a statement that clearly and concisely identifies what makes your brand different from your competitors. It should be simple, memorable, and succinct, allowing potential customers to quickly understand why they should choose your healthcare services over those of others.
Start by identifying what makes your healthcare services unique. Consider factors like your specialty, pricing structure, patient experience, location, or anything else that sets you apart from competitors. Once you’ve identified your USP, make sure it is communicated clearly and effectively throughout all of your marketing materials. Your USP should be featured prominently in everything from your website to your social media channels to your print collateral. This will help build recognition for your brand and give potential patients a compelling reason to choose you over other providers.
Develop key messaging
Your key messaging should communicate your brand’s core values, mission, and positioning statement. It should also be concise and easy to remember. Every message needs to be tailored to each target market so that it resonates and stands out.
Think about the words you use, the way you phrase your message, and the stories you tell. Identify the features that differentiate you from competitors and the benefits they provide to patients. Speak directly to your target audience in a way that resonates with their needs and beliefs.
Your key messages should be used in all of your marketing materials, including website copy, press releases, print materials, ads, social media posts, and more. Make sure these messages are consistent across all channels for the most impactful results.
Design a memorable logo
Having a memorable logo is an important part of branding your healthcare organization. A logo is a visual representation of your brand, and it should be eye-catching and easily recognizable. When designing a logo, consider the following points:
- Keep it simple: The best logos are simple and clean, which makes them easy to remember. Avoid using too many colors or busy patterns.
- Use colors that convey trust: Blue is often associated with trustworthiness and reliability, while green is often used to indicate health and wellbeing. Choose colors that are in line with your brand identity and that evoke the right emotions in your target market.
- Make sure your logo is scalable: Your logo will be used in many different contexts, from business cards to billboards, so make sure that it looks good in all sizes.
- Consider incorporating a symbol or icon: A symbol or icon can help to make your logo more memorable and distinctive.
- Be consistent: Once you have designed your logo, use it consistently across all of your marketing materials, websites, and social media channels. This will help to reinforce your brand identity and make it easier for people to recognize and remember your logo.
Incorporate social proof
Social proof is a powerful tool that can be used to increase brand visibility and attract new patients. Social proof is when current customers, experts, influencers, or other organizations validate your product or service through word-of-mouth or online endorsements. In the healthcare industry, this could include patient reviews, star ratings, case studies, testimonials from medical professionals, or positive press coverage.
When incorporating social proof into your marketing plan, it’s important to think about the best way to showcase it. Having a section on your website dedicated to customer reviews or success stories can help build trust with prospective patients. You may also want to consider adding reviews to Google My Business or leveraging influencers or patient advocates who can speak positively about your brand and services.
Having an abundance of positive social proof helps demonstrate to potential patients that your organization is reliable and trustworthy, making it easier for them to make decisions about which healthcare provider they want to work with. Additionally, it gives you more content to share on social media and other marketing channels, helping you reach more people in your target audience.
Use patient testimonials
Patient testimonials are a powerful tool for health care providers, as they offer a real-life perspective from actual patients who have used the services of your organization. These stories can be used to illustrate the value and quality of care that your organization provides and can help build trust with potential customers.
When considering how to incorporate patient testimonials into your healthcare marketing strategy, there are a few important things to keep in mind. First, you should ensure that the testimonials are authentic and that all patient identities remain confidential. It is also important to focus on positive feedback when selecting which reviews to highlight, as this can give potential customers the confidence they need to choose your organization over the competition.
Invest in search engine optimization
Search engine optimization (SEO) is an essential component of any successful healthcare marketing strategy. SEO helps ensure that potential patients can find you in search engine results when they look for services or providers. This can help drive qualified leads to your website, resulting in more engagement and conversions.
When it comes to SEO, there are several factors to consider, including:
- On-site optimization: This involves making sure your website is optimized for the most relevant search terms. Make sure your content includes the keywords you want to target and that your website is optimized for mobile devices.
- Off-site optimization: This is about building links and citations from other websites to yours. This helps build trust with search engines and can help boost your rankings.
- Local SEO: If you are a multi-site healthcare organization, local SEO is important for ensuring that patients can find the specific location they are looking for. To do this, you should include geo-specific keywords in your content, create local citations and directories, and optimize your Google My Business listing.
By investing in SEO, you can make sure that your healthcare brand is positioned for success in search engine results and is easily discoverable by potential patients.
Make it easy to contact you
Providing easy access to your healthcare organization is key for increasing engagement with patients. Make sure your website and contact information are up-to-date, and provide multiple channels for communication. This can include traditional phone and email inquiries, as well as modern methods such as a chatbot or text messaging platform. The more options you can provide, the better. You should also make sure that any contact forms or web pages are clear and simple to use.
You may also want to consider providing an automated appointment scheduling system. This allows patients to book an appointment at their convenience and makes it easier for them to manage their healthcare needs. Additionally, you should strive to make the customer service process smooth and efficient by responding quickly to inquiries and resolving issues in a timely manner.
By making it easy for potential and current patients to contact your healthcare organization, you are likely to see an increase in engagement and customer satisfaction.
Measure your results
Understanding the success of your healthcare brand positioning efforts is key to understanding how effective your overall marketing strategy is. As a healthcare marketing leader, it’s important to be able to measure the effectiveness of your brand positioning by tracking a variety of metrics.
The most effective way to measure the success of your brand positioning is through surveys. Survey results will provide valuable insights into how potential and current patients view your healthcare brand, what services they’re most interested in, and which aspects of your brand they find attractive.
Other metrics to track include website traffic and conversions, online reviews, social media engagement, sales revenue, and patient satisfaction scores. By monitoring these metrics regularly, you can gain valuable insight into how successful your healthcare brand positioning is and make changes if necessary.
Finally, remember to conduct periodic brand health assessments. Assessing the health of your brand on a regular basis allows you to ensure that you’re staying on track with your goals, making adjustments as needed. This will help ensure that your healthcare brand remains competitive and engaging for potential and existing patients.
David Henson is a digital marketing strategist who has worked with Healthcare Mailing for over 5 years. Healthcare Mailing is a company that provides businesses with data on key decision-makers in the healthcare sector. David has played a vital role in researching the B2B market and has contributed immensely to the company’s growth.
Guide to a Healthy Digestion
A guide to healthy digestion would include information on how to maintain a balanced diet, including the recommended daily intake of fiber, fruits, and vegetables. It would also discuss the importance of staying hydrated and the effects of certain foods and drinks on digestion, such as the role of probiotics in promoting healthy gut bacteria. Additionally, it may include tips for managing common digestive issues, such as constipation and heartburn, as well as information on the importance of regular exercise and stress management for overall digestive health.
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Fiber-Rich Foods for Optimal Digestion
Fiber is an essential component of a healthy diet, and it plays a critical role in maintaining optimal digestion. In this article, we’ll discuss the benefits of fiber-rich foods and provide a list of some of the best foods to include in your diet to ensure optimal digestion.
First, it’s important to understand what fiber is and how it works in the body. Fiber is a form of carbohydrate that the body’s enzymes are unable to break down. Instead, it passes through the digestive tract, absorbing water and helping to move food through the system Soluble and insoluble fibers are the two different types. Soluble fiber is found in fruits, vegetables, and grains and can help slow down digestion and keep you feeling full for longer. Insoluble fiber, on the other hand, is found in foods like wheat bran and nuts and helps to promote regular bowel movements and prevent constipation.
Eating a diet that is rich in fiber can have a number of benefits for your health. For example, it can help lower cholesterol levels, reduce the risk of heart disease, and even aid in weight loss. In addition, a diet high in fiber has been shown to reduce the risk of certain cancers, such as colon cancer. And, as mentioned earlier, it can help regulate bowel movements and prevent constipation and diarrhea.
So, what are some of the best fiber-rich foods to include in your diet. To get you started, consider the following choices:
Fruits: Berries, apples, pears, and oranges are all great sources of fiber.
Vegetables: Leafy greens, broccoli, and sweet potatoes are all excellent options.
Whole grains: Whole wheat bread, oats, and quinoa are all great sources of fiber.
Legumes: Beans, lentils, and chickpeas are all high in fiber and protein.
Nuts and seeds: Almonds, chia seeds, and flaxseed are all great options.
Managing Common Digestive Issues (Constipation and Heartburn)
Digestive issues such as constipation and heartburn can be uncomfortable and even painful. Fortunately, there are steps you can take to manage these common problems and keep your digestive system running smoothly. In this article, we’ll discuss the causes of constipation and heartburn, as well as the best ways to prevent and treat these issues.
A common digestive condition known as constipation is characterized by irregular bowel motions and trouble passing stools. It can be caused by a number of factors, including a lack of fiber in the diet, dehydration, and a sedentary lifestyle Constipation can also be brought on by some drugs, including antidepressants and opioids.
To prevent and treat constipation, it’s important to stay hydrated and eat a diet that is rich in fiber. Fruits, vegetables, whole grains, and legumes are all great sources of fiber. In addition, regular exercise and stress management can also help to promote regular bowel movements. If you are experiencing chronic constipation, it’s best to consult your doctor.
Heartburn, also known as acid reflux, is a common digestive issue characterized by a burning sensation in the chest and throat. It occurs when stomach acid flows back into the esophagus and can be caused by a number of factors, such as overeating, eating certain foods (such as spicy or fatty foods), or smoking. Pregnancy and certain medications can also cause heartburn.
To prevent and treat heartburn, it’s important to pay attention to your diet and lifestyle. Avoiding foods that trigger heartburn, eating smaller, more frequent meals, and avoiding lying down after eating can help. In addition, over the counter antacids can help neutralize stomach acid. However, if you are experiencing chronic heartburn, it’s best to consult your doctor.
Stress Management and Exercise for A Strong Digestive System
Stress and exercise are two important factors that can greatly impact the health of our digestive system. Stress can cause an array of digestive issues such as acid reflux, constipation and diarrhea, while regular exercise can improve the function of the digestive system. In this article, we will explore the relationship between stress and exercise and how they can be used to promote a strong and healthy digestive system.
Stress is a natural part of life, but chronic stress can take a toll on our bodies, including our digestive system. Stress can cause the release of hormones that can slow down the digestive process, leading to problems such as acid reflux, constipation, and diarrhea. Stress can also disrupt the balance of good bacteria in the gut, which can lead to an upset stomach and other digestive issues.
To manage stress and its effects on the digestive system, it’s important to find healthy coping mechanisms. Regular exercise, mindfulness practices such as meditation and yoga, and talking to a therapist or counselor can all be effective ways to manage stress. In addition, getting enough sleep, eating a healthy diet and avoiding smoking and excessive alcohol consumption can also help to reduce stress.
Exercise, on the other hand, can be a great way to promote a strong and healthy digestive system. Regular physical activity can help to stimulate the muscles in the gut, which can help to move food through the digestive tract more efficiently. Exercise can also help to promote regular bowel movements and reduce the risk of constipation. Additionally, regular exercise can also help to reduce stress, which can help to prevent digestive issues caused by stress.
To incorporate exercise into your routine, it’s important to find an activity that you enjoy, whether that be going for a walk, swimming, cycling, or playing a sport. Aim for 30 minutes of moderate-intensity exercise, such as brisk walking, most days of the week, and do not forget to warm up before and cool down after the workout.
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The Art of Chewing
Chewing is often considered a mindless task, something we do without much thought as we go about our day. However, proper chewing is an important aspect of a healthy digestive system. The act of chewing is the first step in the digestive process, and it plays a crucial role in breaking down food and preparing it for digestion. In this article, we will explore the art of chewing and why it’s important for optimal digestion.
When we eat, our saliva begins to mix with the food in our mouth, breaking it down into smaller pieces. This process is called mechanical digestion, and it’s the first step in the digestive process. As we chew, we are also stimulating the production of enzymes, which help to break down the food even further.
Proper chewing allows for the food to be broken down into small enough pieces that can be easily digested by the stomach and small intestine. Chewing also allows for the release of enzymes, which aid in the breakdown of carbohydrates, proteins and fats. This process also helps to ensure that food is well mixed with the digestive enzymes and stomach acid, making it more easily absorbed by the body.
When food is not properly chewed, it can lead to a number of digestive issues. Large pieces of food can cause blockages in the stomach or small intestine, leading to discomfort and pain. Inadequate chewing can also lead to poor nutrient absorption, as well as causing gas, bloating and constipation.
To practice the art of chewing, it’s important to slow down and be mindful when eating. Take the time to chew each bite thoroughly, ideally for 20-30 times before swallowing. This will help to break down the food more completely, making it easier for the stomach and small intestine to digest. It’s also important to avoid eating while multitasking, as this can lead to overeating and inadequate chewing.
Role Of Regular Bowel Movements in Digestion
Regular bowel movements are an essential aspect of a healthy digestive system. They help to remove waste and toxins from the body, as well as promoting overall well-being. In this article, we will explore the role of regular bowel movements in digestion and why they are so important.
The digestive process begins in the mouth, where food is broken down by enzymes and mechanically through chewing. As food moves through the stomach and small intestine, it is further broken down and nutrients are absorbed. The remaining waste then moves into the large intestine, where water and electrolytes are absorbed, and the remaining material is compacted into stool.
Regular bowel movements are necessary for the efficient removal of this waste material from the body. When stool remains in the large intestine for too long, it can become hard and dry, making it difficult to pass. This can lead to constipation, which can cause discomfort and pain. In addition, when stool remains in the large intestine for too long, it can also lead to the reabsorption of toxins and waste products, which can negatively impact overall health.
Regular bowel movements, on the other hand, help to keep the large intestine functioning properly, and promote overall well-being. They help to keep the colon clean, which can help to prevent a buildup of harmful bacteria, as well as prevent constipation. Regular bowel movements also help to keep the muscles of the large intestine toned and healthy, which can aid in preventing conditions such as diverticulosis and hemorrhoids.
To promote regular bowel movements, it’s important to maintain a healthy diet that is high in fiber. Fiber-rich foods, such as fruits, vegetables, whole grains, and legumes, help to keep the stool soft and bulky, making it easier to pass. In addition, it’s important to stay hydrated and to engage in regular physical activity, which can help to stimulate the muscles of the large intestine and promote regular bowel movements.
It’s also important to listen to your body and not to ignore the urge to have a bowel movement. Holding in a bowel movement can lead to constipation, and can also cause the muscles of the large intestine to become weak and lazy.
Study in China MBBS 2023: How to Get Accepted
Study in China MBBS 2023: How to Get Accepted
Are you interested in studying in China MBBS 2023? If so, you’re in the right place! In this blog post, we will provide you with all the information you need to know about studying in China MBBS 2023 and how to get accepted into the program. We’ll cover topics like the program’s requirements, the application process, and what to expect from the experience. With our guidance, you’ll be well-prepared to pursue your studies in China MBBS 2023 and achieve success in the program. read also about :Dental instruments
Why Study in China?
Studying in China is a great way to experience the world’s oldest continuous civilization, as well as one of the most rapidly developing countries. For those considering studying in China for a medical degree, the country has a range of excellent medical schools that offer MBBS degrees. Studying in China MBBS will provide students with access to some of the latest technology and research, as well as provide an insight into Chinese culture. With its rich cultural heritage, diverse cuisine, and friendly people, China is an ideal place to get an education. Moreover, studying in China can be significantly more affordable than many other countries. This makes it an attractive option for international students looking to pursue an MBBS degree.
Applying to Study in China
If you’re looking to study in China, you’ll need to go through the application process. The first step is to research programs that are available and make sure they offer the type of study you want to pursue. Once you’ve found the right program for you, it’s time to start the application process.
The first part of applying to study in China is getting your documents in order. Depending on the program and institution, this can include academic records, transcripts, language tests (such as the HSK), a personal statement, recommendation letters, and more. You’ll also need to check if there are any specific visa requirements you must meet in order to study in China.
Once you’ve gathered all your required documents, you’ll need to submit them to the institution or program. In most cases, you’ll do this online or by mail. Depending on the school, you may also need to provide an interview or participate in additional testing in order to be accepted.
When you submit your application, make sure you clearly explain why you would like to study in China, what kind of program you are interested in, and how the experience will benefit your career and future. This is also a great opportunity to highlight your skills and experiences that are relevant to the program.
Once your application is complete, you should expect to hear back from the university or program within several weeks or months. It’s important to keep in mind that each institution has different admissions criteria and processes, so it’s important to stay organized and follow up with any additional documents or information if necessary.
The Admission Process
If you’re planning to study in China, you’ll need to go through the admissions process. Applying to study in China MBBS can be a complicated process, but with the right preparation and guidance, you can easily secure a spot in a top medical school in the country.
The first step is to find out if you meet the necessary eligibility requirements for admission. To be eligible, applicants must have a bachelor’s degree in any field and pass the National College Entrance Examination. You must also provide proof of language proficiency by taking a Chinese Language Proficiency Test (CLPT).
The next step is to submit your application. You will need to include documents such as a copy of your degree, transcripts, and proof of language proficiency. You may also need to provide information about your professional experience or a letter of recommendation from a professor or employer. Once you have submitted your application, you will need to wait for the university’s decision.
The admission process for study in China MBBS includes an entrance exam. This exam tests knowledge in areas such as anatomy, physiology, biochemistry, pharmacology, and more. The exam is designed to determine whether you are academically capable of completing the medical program. After passing the entrance exam, applicants may be interviewed by university officials to assess their communication skills and motivation for studying medicine.
Once you have been accepted into a university program, you will need to apply for a student visa. To do this, you will need to provide proof of health insurance and a valid passport. Once your visa is approved, you will be ready to begin your studies in China MBBS!
Tips for Getting Accepted
When it comes to studying MBBS in China in 2023, the most important thing you can do is prepare you and apply early. The competition for places is high and you need to make sure you stand out from the crowd. Here are some tips to help you get accepted into your desired MBBS program in China:
- Research thoroughly: Make sure you do your research about the various medical schools in China and find the best match for you. Consider all aspects such as academic reputation, tuition fees, location, etc.
- Prepare a strong application: You need to make sure that your application is complete and up-to-date. Make sure to include your academic qualifications, test scores, extracurricular activities, and any other relevant information.
- Submit a portfolio of your work: If you have any previous experience in medicine or any related field, make sure to submit a portfolio along with your application. This will help to show your dedication and competence in the field.
- Demonstrate fluency in English: If you are applying to study MBBS in an English-speaking environment, make sure to demonstrate your fluency in the language by taking an IELTS exam or other recognized language test.
- Show commitment to the program: It’s important to demonstrate to the admissions board that you are committed to studying in China and that you have taken steps to make it happen, such as saving for tuition or finding suitable accommodation.
By following these tips, you can increase your chances of getting accepted into the study in China MBBS program of your choice.
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