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How to Use Instagram Video to Promote Your Ecommerce Store



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Instagram has recently grown to be an important tool for businesses to create brand awareness and expand reach. Gone are the days when it was only accessible by large companies and popular brands with a big marketing budget. Technology has today made it possible for small businesses and eCommerce store owners to compete in the same field.

There are several ways you can promote your eCommerce business on social media platforms; Instagram video marketing is one of the most powerful ones. Creating and sharing captivating video content on the popular social network helps drive engagement and increase sales, and anyone can start churning out high-quality videos with ease.

In this guide, let us try to understand how you can successfully leverage Instagram video to promote your eCommerce store.

Types of Instagram Videos for eCommerce
With the increasing demand and preference for video, Instagram has introduced a wide variety of video-related features to enable you to create captivating content that attracts and engages audiences.

Let us discuss the types of videos eCommerce businesses can use for Instagram marketing.

In-Feed Video
These videos appear in the Instagram feeds of audiences and play automatically without sound as they scroll.

You can share a single video in this format or a carousel post containing up to ten videos and pictures. This type of video is great for posting branding content, tutorials, educational videos, and anything else that generates engagement on the platform.

Video Stories
A highly popular feature on the platform, stories allow sharing short, fun, entertaining videos that remain active for 24 hours.

These are great for showcasing the daily operations and updates for your business. Instagram stories help build and maintain a connection with the audiences on Instagram.

Live Video
These are broadcasts shared with the audience in real-time. Live videos are an effective way to interact directly with the followers, giving you a chance to gain insight and feedback about your brand and offerings.

IGTV Video
This video content type on Instagram allows sharing lengthy videos with your followers. These videos let you include more information about a topic, making them valuable and engaging for the audience.

This Instagram feature lets you create short, interesting video clips for up to 60 seconds. Like TikTok, Instagram Reels offer a collection of tools for editing and allow adding captions, filters, multiple clips, stickers, and other elements to make it entertaining.

Instagram Video Ads
While the above-discussed forms of videos work well for organic reach and traffic, Instagram video ads provide an effective way to see quick results. You can run Instagram video ads in two formats – In-feed video ads and Story ads. Regardless of the type of ad you choose to promote your eCommerce store, video ads bring more clicks and conversions if used right.

In-feed video ads can be up to 120 seconds in length while Stories allow 15-second long videos. However, if you create a carousel ad, Instagram allows adding a maximum of 10 slides with a limit of 60 seconds per video; you can add 3 slides to a carousel story ad. It is recommended that you use a resolution of 1:1 for in-feed ads while story ads can have a resolution of 9:16.

How to Promote Your Ecommerce Store Through Instagram Videos
Instagram Video Best Practices to Promote eCommerce Store
Let us talk about some best practices that help make the most out of video when using Instagram for your eCommerce marketing.

Create Compelling Content
The way Instagram promotes video content today makes it evident how crucial it is for eCommerce businesses. However, a great thing about videos is that they don’t demand much in terms of effort and time. Instagram users like short, casual videos that are fun and entertaining. You can quickly capture some shots and post them as Stories, posts, and IGTV videos.

One of the best ways to ensure your video generates engagement is to follow the latest trends on the platform. Take ideas from the most trending videos and come up with something unique that matches the theme and essence of your business.

Tell A Story
People like to watch videos that have a story rather than a plain promotional message. See that your video narrates a story around some characters and conveys emotions along with your brand message. This will ensure your viewers can connect with you on a personal level and become loyal customers.

Keep Them Short
As attention spans reduce, people want to get entertained with shorter videos. Studies found that Instagram videos receive the highest engagement average at 26 seconds.

This implies that you should keep your videos as brief as possible to fit user preferences. Rather than filling up the entire length of 60 seconds for your Stories, try to create appealing videos under half a minute for better results.

Work With Influencers
Influencer marketing is not only an effective strategy for large brands; eCommerce businesses can work with micro-influencers who help promote the business to the local community.

You can look for people in your niche who have a well-established following on the platform and collaborate with them to promote your products and expand your reach.

Choose Intriguing Thumbnails
Thumbnails are what people see before even playing the video. A captivating thumbnail attracts the users and encourages them to stop and check the video while scrolling.

It also ensures that your video gets views when somebody is checking out your account as videos don’t play automatically here.

Use Stickers, Links & Tags
When you post a video through Instagram Stories, you can add up to ten hashtags while other formats allow even more. See that you select the most relevant tags for your posts to get your content ranking higher on the explore page and receive better engagement.

Businesses can also add links to their Stories to give the viewers a quick purchase option from within the platform. Stickers like polls and questions help learn more about your follower interests while product stickers allow tagging products. You can also use a timer sticker in a post that promotes a time-bound offer.

Final Thoughts
Instagram is one of the most powerful channels for promoting an eCommerce business with video as it offers such a wide variety of formats and features to benefit from.

While it takes longer to create video content than a photo post, the results you get from video marketing on Instagram are well worth it.

Create a marketing strategy that uses an integration of all the types of video formats on the platform to maximize the benefits of Instagram videos for your eCommerce store.

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After discontinuing support for ransom payments, insurer AXA was attacked by ransomware.



After discontinuing support for ransom payments, insurer AXA was attacked by ransomware.

A ransomware cyber assault has targeted the Thai, Malaysian, Hong Kong, and Philippine branches of the world’s largest insurance company, AXA.

The Avaddon ransomware organisation claimed yesterday, as reported by BleepingComputer, that it had stolen 3 TB of private data from AXA’s Asian operations.

Additionally, AXA’s international websites were down yesterday for a while due to a Distributed Denial of Service (DDoS) attack, according to BleepingComputer.

The group claims that the compromised data collected by Avaddon includes copies of ID cards, bank account statements, claim forms, payment records, contracts, claim forms for customers that reveal their sexual health diagnosis, and more.

The group’s statement follows AXA’s revelation that it would no longer cover ransomware extortion payments when underwriting cyber-insurance plans in France.

Asian AXA offices are targeted by a ransomware organisation.
The ransomware organisation Avaddon took responsibility for the attack on AXA’s offices in Asia yesterday.

The group also asserted that there was a DDoS attack ongoing against AXA’s websites hosted in Thailand, Malaysia, Hong Kong, and the Philippines:

The Avaddon ransomware gang initially made the threat to launch DDoS assaults to take down victims’ websites or networks until they get in touch and start negotiating to pay the ransom in February 2021.

When ransomware gangs started deploying DDoS assaults against their victims as an extra point of leverage in October 2020, BleepingComputer became the first publication to report on this new development.

About a week after AXA announced that payment for ransomware extortion settlements would no longer be included in their cyber-insurance policies sold in France, Avaddon announced the attack on AXA’s infrastructure.

Avaddon started dumping part of the stolen data on their leak site yesterday, as seen by BleepingComputer, even if the exact date of the incident remains unknown.

Avaddon also threatened to expose AXA’s priceless records if the insurance firm didn’t get in touch with them and work with them within 10 days.

The gang asserts to have obtained 3 TB of AXA data, which includes:

client medical records (including those containing sexual health diagnosis)
customer claims payments to consumers’ bank accounts scanned records content only available to hospitals and physicians (private fraud investigations, agreements, denied reimbursements, contracts)
Identity cards, passports, and other forms of identification

AXA: Access to data by a Thai partner only, “No Evidence”
AXA responded when approached by BleepingComputer as follows:

A recent targeted ransomware assault on Asia Assistance affected its IT operations in Thailand, Malaysia, Hong Kong, and the Philippines.

As a result, someone was able to access some data handled by Inter Partners Assistance (IPA) in Thailand.

“At this time, there is no proof that any additional data was accessed in Thailand beyond IPA.”

“The incident is being investigated by a dedicated taskforce that includes outside forensic experts. Partners in business and regulators have been informed.”

According to an AXA spokesman, “AXA takes data privacy very seriously and will take the appropriate procedures to notify and help all corporate clients and people impacted” if IPA’s investigations reveal that sensitive data of any persons have been affected.

The incident’s timing is interesting in light of this week’s FBI and Australian Cyber Security Centre (ACSC) alerts on ongoing Avaddon ransomware assaults aimed at enterprises from a wide range of industries in the US and around the world.

Attackers who use ransomware on enterprises continue to expand and interrupt many operations while demanding extortionate ransom payments.

The DarkSide cyberterrorist organisation recently requested $5 million to reactivate the Colonial Pipeline infrastructure.

Additionally, just this week, BleepingComputer reported that a $20 million ransomware demand was made on Ireland’s Health Services.

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Press Release

After taking data, the Android spyware BRATA wipes your smartphone.



After taking data, the Android spyware BRATA wipes your smartphone.

The most recent version of the Android malware known as BRATA now includes several new and dangerous features, such as GPS tracking, the ability to use numerous communication channels, and a tool that wipes all evidence of malicious activity from the device by performing a factory reset.

Kaspersky originally identified BRATA as an Android RAT (remote access tool) in 2019 that mostly targeted Brazilian users.

A Cleafy report from December 2021 highlighted the malware’s appearance in Europe, where it was observed to target customers of online banking services and steal their credentials with the help of con artists posing as bank customer support representatives.

Cleafy analysts kept an eye out for new features in BRATA, and in a new research released today, they show how the malware is still evolving.

versions with modifications for various audiences
The most recent iterations of the BRATA malware currently target e-banking users in China, Latin America, the UK, Poland, Italy, and Spain.

With various overlay sets, languages, and even different apps to target particular populations, each version focuses on a different bank.

In all versions, the developers employ comparable obfuscation strategies, such as enclosing the APK file in an encrypted JAR or DEX package.

The VirusTotal scan below shows how effectively this obfuscation avoids antivirus detections.

On that front, before moving on to the data exfiltration process, BRATA now actively looks for indicators of AV presence on the device and tries to erase the discovered security tools.


New capabilities
The keylogging functionality, which is a new feature in the most recent BRATA versions, was discovered by Cleafy researchers and adds to the existing screen capturing capabilities.

All new variations also include GPS monitoring, however analysts are unsure of its precise function.

The performing of factory resets, which the actors do in the following circumstances, is the scariest of the new malevolent features.

The fraudulent transaction has been successfully finished after the compromise (i.e. credentials have been exfiltrated).
It has been discovered by the programme that it operates in a virtual environment, perhaps for analysis.
The kill switch used by BRATA is a factory reset, which wipes the device and increases the risk of a victim experiencing an unexpected and permanent loss of data.

Finally, BRATA now supports HTTP and WebSockets and has provided new channels for data exchange with the C2 server.


A direct, low-latency route that is perfect for in-the-moment communication and live manual exploitation is provided by the choice of WebSockets for the actors.

Additionally, because WebSockets don’t need to send headers with each connection, less suspicious network traffic is generated, which reduces the likelihood of being discovered.

Basic safety precautions
BRATA is only one of several sneaky RATs and Android banking trojans that target users’ banking credentials that are out there.

Installing apps from the Google Play Store, avoiding APKs from dubious websites, and always scanning them with an AV programme before opening them are the best strategies to prevent being infected by Android malware.

Pay close attention to the permissions that are requested during installation and don’t allow those that don’t seem necessary for the app’s primary functions.

Finally, keep an eye on your battery life and network traffic levels to spot any sudden spikes that can be caused by malicious processes that are running in the background.

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Record: hackers scraped information of 500M LinkedIn customers and published it available online; LinkedIn validates the dataset includes publicly viewable details from its site (Katie Canales/Insider).



hackers scraped information

ReporReport: hackers scraped data of 500M LinkedIn users and posted it for sale online; LinkedIn confirms the dataset includes publicly viewable info from its site (Katie Canales/Insider)

Katie Canales / Insider:
Report: hackers scraped data of 500M LinkedIn users and posted it for sale online; LinkedIn confirms the dataset includes publicly viewable info from its site — – Personal data from 500 million LinkedIn users has been scraped and is reportedly for sale on a hacking forum.t: hackers scraped data of 500M LinkedIn users and posted it for sale online; LinkedIn confirms the dataset includes publicly viewable info from its site (Katie Canales/Insider)

Katie Canales / Insider:
Report: hackers scraped data of 500M LinkedIn users and posted it for sale online; LinkedIn confirms the dataset includes publicly viewable info from its site — – Personal data from 500 million LinkedIn users has been scraped and is reportedly for sale on a hacking forum.

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