Connect with us

Press Release

How to Use Instagram Video to Promote Your Ecommerce Store



sources ma chinesezhureuters

Instagram has recently grown to be an important tool for businesses to create brand awareness and expand reach. Gone are the days when it was only accessible by large companies and popular brands with a big marketing budget. Technology has today made it possible for small businesses and eCommerce store owners to compete in the same field.

There are several ways you can promote your eCommerce business on social media platforms; Instagram video marketing is one of the most powerful ones. Creating and sharing captivating video content on the popular social network helps drive engagement and increase sales, and anyone can start churning out high-quality videos with ease.

In this guide, let us try to understand how you can successfully leverage Instagram video to promote your eCommerce store.

Types of Instagram Videos for eCommerce
With the increasing demand and preference for video, Instagram has introduced a wide variety of video-related features to enable you to create captivating content that attracts and engages audiences.

Let us discuss the types of videos eCommerce businesses can use for Instagram marketing.

In-Feed Video
These videos appear in the Instagram feeds of audiences and play automatically without sound as they scroll.

You can share a single video in this format or a carousel post containing up to ten videos and pictures. This type of video is great for posting branding content, tutorials, educational videos, and anything else that generates engagement on the platform.

Video Stories
A highly popular feature on the platform, stories allow sharing short, fun, entertaining videos that remain active for 24 hours.

These are great for showcasing the daily operations and updates for your business. Instagram stories help build and maintain a connection with the audiences on Instagram.

Live Video
These are broadcasts shared with the audience in real-time. Live videos are an effective way to interact directly with the followers, giving you a chance to gain insight and feedback about your brand and offerings.

IGTV Video
This video content type on Instagram allows sharing lengthy videos with your followers. These videos let you include more information about a topic, making them valuable and engaging for the audience.

This Instagram feature lets you create short, interesting video clips for up to 60 seconds. Like TikTok, Instagram Reels offer a collection of tools for editing and allow adding captions, filters, multiple clips, stickers, and other elements to make it entertaining.

Instagram Video Ads
While the above-discussed forms of videos work well for organic reach and traffic, Instagram video ads provide an effective way to see quick results. You can run Instagram video ads in two formats – In-feed video ads and Story ads. Regardless of the type of ad you choose to promote your eCommerce store, video ads bring more clicks and conversions if used right.

In-feed video ads can be up to 120 seconds in length while Stories allow 15-second long videos. However, if you create a carousel ad, Instagram allows adding a maximum of 10 slides with a limit of 60 seconds per video; you can add 3 slides to a carousel story ad. It is recommended that you use a resolution of 1:1 for in-feed ads while story ads can have a resolution of 9:16.

How to Promote Your Ecommerce Store Through Instagram Videos
Instagram Video Best Practices to Promote eCommerce Store
Let us talk about some best practices that help make the most out of video when using Instagram for your eCommerce marketing.

Create Compelling Content
The way Instagram promotes video content today makes it evident how crucial it is for eCommerce businesses. However, a great thing about videos is that they don’t demand much in terms of effort and time. Instagram users like short, casual videos that are fun and entertaining. You can quickly capture some shots and post them as Stories, posts, and IGTV videos.

One of the best ways to ensure your video generates engagement is to follow the latest trends on the platform. Take ideas from the most trending videos and come up with something unique that matches the theme and essence of your business.

Tell A Story
People like to watch videos that have a story rather than a plain promotional message. See that your video narrates a story around some characters and conveys emotions along with your brand message. This will ensure your viewers can connect with you on a personal level and become loyal customers.

Keep Them Short
As attention spans reduce, people want to get entertained with shorter videos. Studies found that Instagram videos receive the highest engagement average at 26 seconds.

This implies that you should keep your videos as brief as possible to fit user preferences. Rather than filling up the entire length of 60 seconds for your Stories, try to create appealing videos under half a minute for better results.

Work With Influencers
Influencer marketing is not only an effective strategy for large brands; eCommerce businesses can work with micro-influencers who help promote the business to the local community.

You can look for people in your niche who have a well-established following on the platform and collaborate with them to promote your products and expand your reach.

Choose Intriguing Thumbnails
Thumbnails are what people see before even playing the video. A captivating thumbnail attracts the users and encourages them to stop and check the video while scrolling.

It also ensures that your video gets views when somebody is checking out your account as videos don’t play automatically here.

Use Stickers, Links & Tags
When you post a video through Instagram Stories, you can add up to ten hashtags while other formats allow even more. See that you select the most relevant tags for your posts to get your content ranking higher on the explore page and receive better engagement.

Businesses can also add links to their Stories to give the viewers a quick purchase option from within the platform. Stickers like polls and questions help learn more about your follower interests while product stickers allow tagging products. You can also use a timer sticker in a post that promotes a time-bound offer.

Final Thoughts
Instagram is one of the most powerful channels for promoting an eCommerce business with video as it offers such a wide variety of formats and features to benefit from.

While it takes longer to create video content than a photo post, the results you get from video marketing on Instagram are well worth it.

Create a marketing strategy that uses an integration of all the types of video formats on the platform to maximize the benefits of Instagram videos for your eCommerce store.

Continue Reading

Press Release

Brighton’s Enock Mwepu has retired due to a hereditary heart condition



look red facebookhay newmanwired

The Zambia international Enock Mwepu, who plays for Brighton, has been forced to end his playing career due to a hereditary heart condition. Last July, Enock joined Brighton for around £20m from Red Bull Salzburg.

Enock was taken ill while on a flight to join his national side during the international break, and he was admitted to a hospital for four days in Mali. After some days, he returned to Brighton for further tests on his health condition.

After the test, Brighton released a statement where they said that the tests concluded that Enock’s illness was due to a hereditary cardiac condition. It manifests later in life and was not previously evident on regular cardiac screening.

Moreover, in the statement, it is said that sadly this could be exacerbated by playing the sport, so Enock has been advised that the only option is for him to stop playing football. It is for the sake of his safety, in the statement, it is said.

After this advice from doctors, Enock wrote a message on Twitter where he said a boy from a small Zambian township called Chambishi had news to share. Moreover, said he stood strong to follow his dreams of playing football at the highest level, and by the grace of God, he lived his dream by reaching the Premier League.

He said some dreams, however, have an end, so it is with sadness that I announce the need to hang up my boots because of the medical advice I received. Moreover, he said this is not the end of my involvement in football, and I intend to stay involved to some degree.

Enock also thanked his supporters and family through his tweet. He said I would like to take this opportunity to thank everyone who supported me on my football trip including my family, my agent 12MAN, the Zambian FA, all my past teammates, coaches, and especially everyone at Brighton & Hove Albion.

Tony Bloom, Brighton’s chairman, said we are all devastated for Enock. He and his family have had a traumatic few weeks, and while we are thankful he has come through that period, Tony said. Moreover, Tony said he has seen such a promising career cut short at such a young age.

Tony said as a club, we will give him all the love, help, and support we possibly can to make a full recovery, and then as he decides on the next steps in his life.

Roberto De Zerbi, head coach, said I am so sorry for Enock. Moreover, he said before I arrived he was a player I was, so looking forward to working with him, and we would do everything we could to help him.

Continue Reading

Press Release

Borussia Dortmund drew with Bayern Munich by 2-2 in the Bundesliga



roadster cdk 360mbellantechcrunch

On Saturday, in the Bundesliga, Borussia Dortmund drew with Bayern Munich by 2-2. It was a dramatic match, in which, in the last, Dortmund’s players scored two goals, snatched the victory from Bayern, and ended with a 2-2 draw.

The match occurred at the Signal Iduna Park in Dortmund, where more than 81k crowd came to see the game.

In the 2-2 draw, Bayern’s Leon Goretzka scored the first goal for his team in the 33rd minute, and Leroy Sané scored the second in the 53rd minute. The game was in Bayern’s hand until Dortmund’s scored two late goals.

Dortmund’s young player Youssoufa Moukoko scored the first goal in the 74th minute and became the youngest scorer in history at 17. Anthony Modeste, who was under massive criticism after replacing the ailing Sébastien Haller, scored the second goal in the 90th minute, which was the match-changing.

After this match, Dortmund stands fourth in the league’s point table with 16 points, while Bayern stands at 3rd with 16 points.

In the first half, Dortmund’s players failed to score and lead the display, but in the second half, they changed the losing game into a draw. In the 90th minute, Bayern’s Kingsley Coman was sent off and ended the game with ten men.

In the 83rd minute, Dortmund’s Modeste made a try, but the goalkeeper managed to claw away, and in the next chance, Modeste finally scored and saved his team from losing the game.

Continue Reading

Press Release

Dailypay $175 m series $ 325m Barron Online -Guest Blog News



dailypay 175m series 325m barrononline

DailyPay is a software agency that allows workers to control whilst they are paid. It increases $175M Series A and $325M debt investment. At the time of writing, the agency’s price is $1B+.

Since its inception, Jessica Mah, an entrepreneur, has loved top-notch success with the business enterprise. It has partnered with many corporations consisting of Walmart, United Parcel Service, and Adecco, a primary staffing Company.
DailyPay employs over a hundred and 12000 humans and will pay them nearly $500 million annually. Its intention to barter better pay arrangements with massive employers is its primary precedence.

Jessica Mah, CEO at DailyPay, stated that DailyPay turned into growing a brand new technology of profession workers and empowering them to manipulate their economic future. We’re connecting over a hundred and twenty,000 employees to their employers, and creating a platform that lets in employees and employers to make higher choices approximately how they spend money.

The agency raised $71M investment in its May 2017 investment round. This time, it has exceeded the $200M mark. It raised good sized capital in December 2017 to fund its boom.

Dailypay 175m series 325m Barrononline
I recently came across the Dailypay m series m Barrononline website and was intrigued by their claim that they could help me make money by taking surveys.

However, after doing some research, I discovered that this website is nothing more than a scam. They will not pay you for taking surveys, and they will also try to sell you other products that you do not need.

I would recommend avoiding this website altogether. There are many other legitimate survey websites out there that will actually pay you for your time. Do not waste your time with Dailypay m series m Barrononline!

There are a few key things to look for when trying to spot a ponzi scheme. Firstly, check to see if the investment promises guaranteed or unusually high returns. If the returns seem too good to be true, they probably are.

Another red flag is if the company is not registered with the SEC. All legitimate investment firms must be registered with the SEC.

You should also be wary of companies that require you to invest large sums of money upfront. Ponzi schemes often require investors to put down a significant amount of money before they can start earning any returns.

If you see any of these red flags, it’s best to stay away from the investment. There’s a good chance it’s a ponzi scheme.

Ways to avoid being
There are a few things you can do to avoid being scammed. First, be sure to only deal with reputable companies. If you’re not sure about a company, do some research to make sure it is legitimate.

Second, be cautious of any company that asks for personal information upfront. Some scammers will pose as legitimate companies in order to get your personal information. Be sure to only give out personal information to companies that you trust.

Third, watch out for any red flags. If something seems too good to be true, it probably is. Be wary of any company that makes unrealistic promises or guarantees.

If you follow these steps, you should be able to avoid being scammed. However, if you do find yourself in a situation where you think you may have been scammed, contact the Better Business Bureau or your local consumer protection office for help.

Continue Reading