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How to Use Instagram Video to Promote Your Ecommerce Store

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Instagram has recently grown to be an important tool for businesses to create brand awareness and expand reach. Gone are the days when it was only accessible by large companies and popular brands with a big marketing budget. Technology has today made it possible for small businesses and eCommerce store owners to compete in the same field.

There are several ways you can promote your eCommerce business on social media platforms; Instagram video marketing is one of the most powerful ones. Creating and sharing captivating video content on the popular social network helps drive engagement and increase sales, and anyone can start churning out high-quality videos with ease.

In this guide, let us try to understand how you can successfully leverage Instagram video to promote your eCommerce store.

Types of Instagram Videos for eCommerce
With the increasing demand and preference for video, Instagram has introduced a wide variety of video-related features to enable you to create captivating content that attracts and engages audiences.

Let us discuss the types of videos eCommerce businesses can use for Instagram marketing.

In-Feed Video
These videos appear in the Instagram feeds of audiences and play automatically without sound as they scroll.

You can share a single video in this format or a carousel post containing up to ten videos and pictures. This type of video is great for posting branding content, tutorials, educational videos, and anything else that generates engagement on the platform.

Video Stories
A highly popular feature on the platform, stories allow sharing short, fun, entertaining videos that remain active for 24 hours.

These are great for showcasing the daily operations and updates for your business. Instagram stories help build and maintain a connection with the audiences on Instagram.

Live Video
These are broadcasts shared with the audience in real-time. Live videos are an effective way to interact directly with the followers, giving you a chance to gain insight and feedback about your brand and offerings.

IGTV Video
This video content type on Instagram allows sharing lengthy videos with your followers. These videos let you include more information about a topic, making them valuable and engaging for the audience.

Reels
This Instagram feature lets you create short, interesting video clips for up to 60 seconds. Like TikTok, Instagram Reels offer a collection of tools for editing and allow adding captions, filters, multiple clips, stickers, and other elements to make it entertaining.

Instagram Video Ads
While the above-discussed forms of videos work well for organic reach and traffic, Instagram video ads provide an effective way to see quick results. You can run Instagram video ads in two formats – In-feed video ads and Story ads. Regardless of the type of ad you choose to promote your eCommerce store, video ads bring more clicks and conversions if used right.

In-feed video ads can be up to 120 seconds in length while Stories allow 15-second long videos. However, if you create a carousel ad, Instagram allows adding a maximum of 10 slides with a limit of 60 seconds per video; you can add 3 slides to a carousel story ad. It is recommended that you use a resolution of 1:1 for in-feed ads while story ads can have a resolution of 9:16.

How to Promote Your Ecommerce Store Through Instagram Videos
Instagram Video Best Practices to Promote eCommerce Store
Let us talk about some best practices that help make the most out of video when using Instagram for your eCommerce marketing.

Create Compelling Content
The way Instagram promotes video content today makes it evident how crucial it is for eCommerce businesses. However, a great thing about videos is that they don’t demand much in terms of effort and time. Instagram users like short, casual videos that are fun and entertaining. You can quickly capture some shots and post them as Stories, posts, and IGTV videos.

One of the best ways to ensure your video generates engagement is to follow the latest trends on the platform. Take ideas from the most trending videos and come up with something unique that matches the theme and essence of your business.

Tell A Story
People like to watch videos that have a story rather than a plain promotional message. See that your video narrates a story around some characters and conveys emotions along with your brand message. This will ensure your viewers can connect with you on a personal level and become loyal customers.

Keep Them Short
As attention spans reduce, people want to get entertained with shorter videos. Studies found that Instagram videos receive the highest engagement average at 26 seconds.

This implies that you should keep your videos as brief as possible to fit user preferences. Rather than filling up the entire length of 60 seconds for your Stories, try to create appealing videos under half a minute for better results.

Work With Influencers
Influencer marketing is not only an effective strategy for large brands; eCommerce businesses can work with micro-influencers who help promote the business to the local community.

You can look for people in your niche who have a well-established following on the platform and collaborate with them to promote your products and expand your reach.

Choose Intriguing Thumbnails
Thumbnails are what people see before even playing the video. A captivating thumbnail attracts the users and encourages them to stop and check the video while scrolling.

It also ensures that your video gets views when somebody is checking out your account as videos don’t play automatically here.

Use Stickers, Links & Tags
When you post a video through Instagram Stories, you can add up to ten hashtags while other formats allow even more. See that you select the most relevant tags for your posts to get your content ranking higher on the explore page and receive better engagement.

Businesses can also add links to their Stories to give the viewers a quick purchase option from within the platform. Stickers like polls and questions help learn more about your follower interests while product stickers allow tagging products. You can also use a timer sticker in a post that promotes a time-bound offer.

Final Thoughts
Instagram is one of the most powerful channels for promoting an eCommerce business with video as it offers such a wide variety of formats and features to benefit from.

While it takes longer to create video content than a photo post, the results you get from video marketing on Instagram are well worth it.

Create a marketing strategy that uses an integration of all the types of video formats on the platform to maximize the benefits of Instagram videos for your eCommerce store.

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Angry IT administrator destroys employer’s databases; sentenced to 7 years in prison

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Angry IT administrator destroys employer's databases; sentenced to 7 years in prison

Han Bing, a former database manager for Lianjia, a major Chinese real estate agency, was given a 7-year prison term for breaking into company computers and erasing data.

Bing is accused of carrying out the conduct in June 2018, when he reportedly accessed the company’s finance system using his administrator rights and “root” account and deleted all previously saved data from two database servers and two application servers.

Large elements of Lianjia’s operations were immediately crippled as a result, leaving tens of thousands of workers without pay for an extended length of time and necessitating a data restoration effort that cost about $30,000.

However, because Lianjia has thousands of offices, employs over 120,000 brokers, owns 51 companies, and has an estimated $6 billion market value, the indirect costs from the firm’s economic disruption were significantly more detrimental.

examination of the staff
H. Bing was one of the five primary suspects in the event involving the data deletion, according to records made public by the court of the People’s Procuratorate of Haidian District, Beijing.

When the administrator refused to reveal his laptop password to the company’s inspectors, suspicions were quickly aroused.

Chinese media outlets who reprinted portions of the disclosed documents explain that “Han Bing stated that his computer had confidential data and the password could only be handed to official authorities, or would only accept entering it personally and being present during the checks.”

The checks were solely carried out to evaluate the response of the five employees who had access to the system because, as the investigators testified in court, they knew that such an operation wouldn’t leave any records on the laptops.

Finally, the experts were able to pinpoint the activity to particular internal IPs and MAC addresses after retrieving access records from the servers. The inspectors even collected WiFi network logs and timestamps, which they afterwards compared against CCTV footage to validate their suspicions.

The forensic expert hired by the company concluded that Bing had wiped the databases using the “shred” and “rm” commands. Rm deletes the files’ symbolic links, whereas shred overwrites the data three times with different patterns to make it unrecoverable.

Unhappy employee?
Unexpectedly, Bing had regularly warned his employer and superiors about security flaws in the finance system, even emailing other administrators to express his concerns.

He was mostly disregarded, nevertheless, as the departmental administrators never gave their approval for the security project he wanted to oversee.

This was supported by the testimony of the director of ethics at Lianjia, who told the court that Han Bing frequently argued with his superiors because he believed his organisational suggestions weren’t valued.

A similar incident occurred in September 2021 when a former employee of a credit union in New York deleted approximately 21.3GB of records in a 40-minute rampage as retaliation for her managers terminating her.

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Internet Explorer 11 support will no longer be offered by WordPress.

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Internet Explorer 11 support will no longer be offered by WordPress.

WordPress, the most well-known and widely used blogging platform, is thinking about removing support for Internet Explorer 11 when its usage falls below 1%.

WordPress has discovered that the cumulative usage of IE 11 is less than 1% using the following three metrics:

according to StatCounter’s GlobalStats, 0.71%.
from W3 Counter, 1.2%
from WordPress.com, 0.46%
When WordPress stopped supporting Internet Explorer 8, 9, and 10 in 2017, these usage figures were comparable.

WordPress plans to discontinue support for Internet Explorer 11 in the future due to the low number of users and the significant expense of maintaining the browser.

“Regarding the present WordPress user experience, the majority of WordPress users ought to be aware by now that a flag was introduced to BrowseHappy around 13 months ago to not recommend IE. In connection with this, the entire IE11 experience is subpar and comes with a significant maintenance cost for developers “Last week, WordPress clarified in a blog post.

WordPress is requesting feedback from individuals and organisations that still use the browser by March 18th in order to formulate their strategies for ceasing support.

WordPress is not the only platform to stop supporting IE 11.

Microsoft Teams’ web app will no longer be supported by Internet Explorer, and Microsoft 365 would stop supporting it on August 17, 2021, according to a 2020 August Microsoft announcement.

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Major Canadian banks experience a bizarre, hours-long outage

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Major Canadian banks experience a bizarre, hours-long outage

Major Canadian banks fell unavailable for several hours, denying consumers access to e-transfers, online and mobile banking, and other services.

The Canadian Imperial Bank of Commerce, Scotiabank, Bank of Montreal, and Royal Bank of Canada (RBC) are among the institutions apparently affected by the outage (CIBC).

For many, online banking and e-Transfers are not working.
Yesterday, the main banks in Canada went offline, making it difficult for many people to access e-Transfers, online, and mobile banking services.

The number of reports of people experiencing problems accessing their online banking peaked on Wednesday between 5 and 6 p.m. Eastern time, while BleepingComputer is still receiving an influx of these reports today:

 

An RBC spokesman acknowledged that “we are currently having technical challenges with our online and mobile banking, as well as our phone services.”

“We have no ETA to offer at this time, but our specialists are looking into it and striving to fix it as soon as they can. We value your tolerance.”

Customers continued to report problems a few hours later, within 30 minutes of RBC declaring that all systems were operating normally:

Andrew Currie, an RBC client, stated that the disruption left him without “access to my money at the grocery store” and forced him to wait in line for the cash register for 30 minutes.

Customers of BMO also noticed that the bank’s “Global Money Transfer service” was unavailable “all day” and that transfers were being automatically denied without any apparent cause. Such customers were advised to contact customer care by a BMO representative.

Inconsistencies with their internet banking were not acknowledged by CIBC.

Customers were apparently locked out of the TD Bank mobile banking app, and customer support agents said they “haven’t been told of recent concerns with our online service through EasyWeb.”

According to a TD Bank representative speaking to BleepingComputer, the bank had no significant system issues or outages.

It’s unclear at this moment whether some people’s difficulties at the ATMs were caused by the outage. According to an RBC staffer, the customer experiencing ATM problems is using an old debit card:

Some transfers are subject to rules under the Emergencies Act.

Although the reason for the outage is unknown, its timing is very intriguing because it comes only a few days after Canadian Prime Minister Justin Trudeau used the Emergencies Act in the midst of ongoing “Freedom Convoy” rallies.

Deputy Prime Minister Chrystia Freeland detailed the new rules that payment service providers must follow in accordance with the recently implemented Emergencies Act on Monday during a press briefing on Parliament Hill.

Additionally, without a court ruling and without risking civil liability, the Emergencies Act gives banks the power to freeze the accounts of people and companies they believe to be connected to the illegal blockades.

However, as the Deputy PM notes, since banks are currently required to report to FINTRAC, it is still unclear how new legislation will cause a planned or unanticipated outage.

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