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Western brands, and companies seeking timely collaborations for meaningful Lunar New Year marketing

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Trevor Lui, the co-founder of Quell agency, applauds campaigns that promote Asian artists, their backgrounds, and Lunar New Year experiences.

Trevor Lui, co-founder of Quell, an agency that highlights BIPOC talent in the hospitality industry, applauds campaigns that promote Asian artists, their backgrounds and Lunar New Year experiences, such as this one at Holt Renfrew.Trevor Lui, the co-founder of Quell, an agency that highlights BIPOC talent in the hospitality industry, applauds campaigns that promote Asian artists, their backgrounds, and Lunar New Year experiences, such as this one at Holt Renfrew. Photo by NICK PROCAYLO /00099441A Article content

Lunar New Year decorations at downtown Vancouver’s Holt Renfrew store feature whimsical illustrations of a tiger and rabbit holding a red paper with couplets written in Chinese characters that welcome a bright new year.

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Article contentThey’re the creations of a couple from China who moved to Toronto in 2011, met at a design school, and now run a small creative studio called Astro Circo.

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Article contentVancouver’s Artizia took a similar tack highlighting Zila Li, a Calgary-based illustrator, who along with Asian artists in New York and other cities created several Lunar New Year designs for a collection of sweatshirts.

In recent years, more companies have launched campaigns to coincide with the holiday, which this year starts on Jan. 22. It is celebrated in China, Taiwan, Hong Kong, Singapore, Malaysia, Brunei, Vietnam and South Korea and by expatriates around the world.

But the trend has also brought scrutiny and raised questions about how Western brands use Asian culture for profit.

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Article contentTrevor Lui, the co-founder of Quell, an agency that highlights BIPOC talent in the hospitality industry, applauds campaigns that promote Asian artists, their backgrounds, and Lunar New Year experiences.

“I think that’s the minimum we should see,” said Lui. “It’s not just a mobile company, saying, ‘It’s Lunar New Year! Get a new cellphone plan, unlimited data.’ What does it have to do with Lunar New Year?”

“I would say if at the end, the only beneficiary is the brand itself, then the campaign is incorrect,” he said.

He encourages consumers to support Asian-owned businesses if they can. If they can’t and are choosing a brand or business that is using the holiday to promote themselves, he suggests asking if the business has worked with Asian staff or collaborators to come up with the marketing campaign.

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Article content“Have they done their homework and research into the cultural aspects? Are they paying tribute? Or looking into a charitable component of supporting Asian initiatives in the community?”

It’s become more important to younger consumers, especially with the sharp rise of anti-Asian racism during and since the pandemic, said Lui.

Last year, blogger and social media strategist Linda Hoang pointed out that North Vancouver’s Arc’teryx released what it described as a Lunar New Year’s jacket.

“It was an orange jacket and that was it. I shared that as a bad example. What about this makes it for the new year?”

This year, the company presented a campaign that highlights climber Alannah Yip and the artwork of visual artist Zinan Lam. He came up with a limited edition logo that features a rabbit in a tribute to 2023 the Lunar New Year of the rabbit.

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Article content“There’s a bigger description about the design of the rabbit, who they worked with and that’s all I could have asked for. Last year, it was just the title, ‘lunar new year jacket.’ This year, it says, ‘we actually worked with this Asian artist and this is what the rabbit is meant to say,” said Hoang.

Despite some successes, Lui said he had to shrug in disbelief at some of the disastrous Lunar New Year campaigns he is seeing online this week.

One of the most jarring came from KFC Thailand. It launched fried chicken-flavored incense sticks, displaying three of these burning in a box of chicken the way many Asian cultures would associate with grief and respect for deceased friends, relatives, and ancestors at funerals and cemeteries instead of the holiday’s focus on celebrating symbols of life, luck, abundance, and family reunion.

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Article content“It was catastrophic,” said Lui.

Even when Lunar New Year marketing isn’t culturally offensive, trying different ways to move beyond trivializing symbols and to the heart of feedback and collaboration can be helpful.

At Wild Sweets in Richmond, co-owner Dominque Duby has experimented with various offerings, hoping to appeal to customers who celebrate the holiday and come to him for his expertise in European chocolates.

One year, he created chocolates with the face of a mountain ram or goat to celebrate the Lunar New Year’s zodiac symbol.

“We introduced animal sculptures, which didn’t work very well,” said Duby.

Now, he packages chocolates and desserts in boxes and sleeves tied with auspicious red and gold ribbons that are ready for gift-giving, which is what customers said they need to have on hand.

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Article contentHe has also been involving his staff, most of whom celebrate the Lunar New Year.

This year, he came up with a sesame truffle that is based on the Chinese bakery sesame ball made with rice flour and filled with red bean paste. His version comes with a chocolate truffle shell filled with peanut butter praline and red bean paste rolled in caramelized white chocolate and toasted sesame seeds.

“We tested it with them (with our staff) and that’s how we did it,” said Duby.

Guide to some upcoming local Lunar New Year eventsStarting this Friday, Jan. 20, LunarFest features a number of events spread throughout the city, including lantern installations, art workshops, music, and food. A full schedule can be found at lunarfestvancouver.ca.

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Article contentAberdeen Centre in Richmond is hosting a “Countdown Night” on the evening of Saturday, Jan. 21 featuring stage shows. There will be a dragon and lion dance on Sunday, Jan. 22, and other performances. A schedule of events can be found at aberdeencentre.com.

The 48th Vancouver Chinatown Spring Festival Celebration parade will take place Sunday, Jan. 22. featuring traditional lion dance teams and other performers. It starts at 11 a.m. at the Millennium Gate on Pender Street.

jlee-young@postmedia.com

  • Marian Lam of JBC Travel Canada says there are very few flights to and from Vancouver from China and Hong Kong.Lunar New Year travel to and from Vancouver faces few flights and new Burning lion Sweatshirt
  • File photo: LunarFest Vancouver will light up three parts of Vancouver this January in celebration of the Year of the Rabbit: the north plaza of the Vancouver Art Gallery, Jack Poole Plaza and Granville Island.LunarFest Vancouver celebrates the Year of the Rabbit

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Burning Questions: Will Justin Fields Torch Lions’ Defense?

Detroit Lions burning questions will Justin Fields torch defense – Sports Illustrated Detroit Lions News, Analysis and More Skip to main content

Detroit Lions at Green Bay Packers: 3 burning questions ahead of Week 18

It all comes down to this. The Detroit Lions (8-8) and Green Bay Packers (8-8) will close the regular season under the lights, with playoff implications in Week 18 from Lambeau Field.

These are two of the hottest teams in the NFL, with the Lions winning Burning lion Sweatshirt  of their last nine games and the Packers riding a three-game winning streak to get to this point.

We’ll try and answer three burning questions ahead of kickoff below:

Can the Lions get past the final boss, and beat Rodgers and the Packers in prime time from Lambeau Field?

It’s an impossible question to answer, but more the elephant in the room worth closer examination. Aaron Rodgers has played the Lions 25 times since 2008, with the Packers going 18-7 in that span. Four of those matchups have come under the lights in prime-time action, with the Packers winning each. It’s worth noting that each of those prime-time meetings has been decided by single digits. In those four meetings, Rodgers and the Packers have outscored the Lions 108-89.

And the Lions sure got after Rodgers the last time they saw him, intercepting the four-time MVP three times en route to a 15-9 win. Detroit’s defense even forced four straight incompletions from inside the red zone to clinch the win, too. Another win against him, especially in a game of this magnitude from that venue with the nation watching, would be quite the achievement. Whether a postseason spot is on the line for the Lions or not, spoiling Green Bay’s season is an admirable consolation prize around these parts. Dan Campbell, the team’s second-year head coach, declared, “it’s us or nobody. I think that’s the most important thing.”

“Well, I feel like let’s find out,” Campbell said when asked if his team is ready for such a big-time game. “That’s why I want them to know exactly the magnitude of this game because they need to know what this feels like, and they need to know what they’re walking into, and at the very least, you find out. You find out, and you figure out who can, who can’t, who’s young, who’s not, who’s mature. But to me, that’s the way to approach this one, right now with where we’re at, let’s go.”

So, what’s going on with Lions CB Jeff Okudah?

Jeff Okudah was going to be a focus here before getting added to the team’s injury report to end the week. He was limited at Friday’s practice with elbow pain and is considered questionable to play. It’s been a weird couple of weeks for the former top pick. Okudah has flashed this season, staying mostly available while looking like one of the better players at his position against the run. The cornerback was hit with an illness last month, which seemed to start a string of rough outings. Okudah had a brutal day during the team’s win against the Jets, allowing six catches on 14 targets for 125 yards. He then missed two tackles against the Carolina Panthers, getting benched in the second half. Pro Football Focus ranks Okudah among the five worst at his position in coverage through the past five weeks, not to mention 76th overall on the year. Campbell has pointed to wanting to get Mike Hughes on the field, saying the veteran and former first-rounder has earned those reps.

“It was always about getting Mike Hughes more plays,” Burning lion Sweatshirt  said. “I mean, Mike earned his right to play now too. And Okudah took some gunner reps for us because Mike was going to play more on the outside than probably Jeff was, and so they both played. No, listen, Jeff’s good. He’s helping us, man. He’s contributing.”

How much will the return of starting Lions safety DeShon Elliott boost the run defense?

DeShon Elliott missed his second game of the season — and first since Week 8 — when the Lions made the trip to Carolina on Christmas Eve. And then the Panthers ran for a franchise-record 320 yards while cruising to a 37-23 win that has the Lions needing help to make the playoffs. Detroit’s defense missed 13 tackles that day, and young safeties Kerby Joseph and Ifeatu Melifonwu had tough days. Melifonwu bounced back last week, ranking as the second-highest-graded defender per PFF. It was the best single-grade game he’s received. Elliott is second on the team with 93 tackles, including five for loss and three quarterback hits. He’s been underrated, and the Lions are better against the run when he’s available. That will be needed against the two-headed attack of A.J. Dillon and Aaron Jones.

And it sounds like Elliott is excited about the chance to hit Rodgers and the Packers.

“This means a lot because I feel like they don’t respect us,” Elliott said on Friday. “(Aaron Rodgers) doesn’t respect us. That team doesn’t respect us. We shouldn’t be an underdog, no matter what the record says. Going out there, I think we’re going to fight our ass off, play smashmouth football, just ‘cause of the respect factor.

“Like, we all got here someway, somehow. Yeah, he’s a Hall-of-Famer, but I just don’t respect the way he’s been talking about my guys all year and the way that team views us. So we’re going to go out there and prove something.”

If you purchase a product or register for a Burning lion Sweatshirt through one of the links on our site, we may receive compensation.

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A United Technology Partnership of Sereno IT Support Company

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Sereno IT Support Company is a leading provider of technology support services. They provide comprehensive IT support to businesses of all sizes and offer a range of services including managed IT services, cloud computing, cybersecurity, and network solutions. The company is committed to helping businesses stay ahead of the technology curve by providing them with the latest technology solutions and support.

Recently, the company announced a major partnership with a number of leading technology companies. The partnership is designed to provide businesses with a unified technology solution that covers all of their IT needs. The partnership combines the expertise of Sereno IT Support Company with the latest technology from leading companies in the industry. This collaboration will provide businesses with a comprehensive technology solution that will help them to be more productive, secure, and competitive.

The partnership includes technology companies such as Microsoft, Amazon Web Services, and Cisco. These companies are leaders in their respective fields and are well known for providing businesses with cutting-edge technology solutions. The partnership will provide businesses with access to a range of technology solutions including cloud computing, cybersecurity, and network solutions. These solutions will be tailored to meet the specific needs of each business and will be backed by the expertise of Sereno IT Support Company.

Cloud computing is becoming an increasingly important technology for businesses of all sizes. It provides businesses with the ability to store and access data and applications from anywhere, at any time. This is particularly important for businesses that have employees working remotely or that need to access their data while on the go. The partnership between Sereno IT Support Company and leading cloud computing providers will provide businesses with the ability to access their data and applications from anywhere, at any time.

Cybersecurity is another important area that businesses need to be aware of. With the increasing number of cyber-attacks, it is more important than ever for businesses to protect their data and systems. The partnership between Sereno IT Support Company and leading cybersecurity providers will provide businesses with the latest security solutions and support to protect their data and systems. This includes firewalls, antivirus software, and data backup and recovery solutions.

Network solutions are also an important part of the partnership. The technology companies in the partnership are leaders in network solutions and will provide businesses with the latest network technologies. This includes high-speed internet, wireless networks, and network security solutions. The partnership will provide businesses with the ability to connect their employees, systems, and devices, both in the office and remotely, in a secure and efficient manner.

In conclusion, the partnership between Sereno IT Support Company and leading technology companies is a significant development for businesses. It provides businesses with a comprehensive technology solution that covers all of their IT needs. The partnership will help businesses to be more productive, secure, and competitive by providing them with the latest technology solutions and support. The partnership is a major step forward in helping businesses stay ahead of the technology curve and will provide them with the expertise they need to succeed.

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What Are the Significant Features of SAP ABAP?

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SAP ABAP

To begin with, SAP ABAP stands for SAP Advanced Business Application and it is the 4th generation programming language. This high-level programming language is useful for customizing the SAP ERP. Various companies use it to modify SAP submodules like financial accounting, data analysis, HR management, and asset management. Using this module helps in enhancing business processes and operations.

SAP ABAP Workbench

ABAP Workbench is widely used by SAP for the development of standard custom applications. It helps in creating dictionary objects and has the following components:

  • ABAP Editor- This component is useful for maintaining programs.
  • ABAP Dictionary- It helps in maintaining Dictionary objects.
  • Repository Browser- This is used to display a hierarchical structure of the components in a package.
  • Menu Painter- It is for developing GUI, including menu bars and toolbars.
  • Screen Painter- This helps in maintaining screen components for online programs.
  • Repository Information System- It stores information about development and runtime objects.
  • Function Builder- It will help you create and maintain function groups and function modules.
  • Data Modeler- This component of ABAP supports graphical modeling.
  • Workbench Organizer- It is useful for maintaining multiple development projects that are managed by developers.

Features of SAP ABAP

ABAP is the core programming language for the SAP ERP software. It is a fourth-generation language, and its syntax is very simple to the COBOL. It is necessary to have knowledge of relational database design and Object-oriented Concepts to create the ABAP programs.

Furthermore, it is used along with JAVA for programming the SAP NetWeaver Application Server.

It provides both procedural and object-oriented concepts of programming and it is the main technology that ABAP developers work on to develop various SAP applications. In addition, it provides various important features such as data sharing, exception handling, data persistence, enable to make enhancements, etc. Using ABAP allows developers to use ABAP language to make any changes in applications of ERP systems. To further know about these features, one can visit SAP ABAP Online Training. Apart from these, given below are some of the benefits of using ABAP. Given below are some of the significant features of ABAP.

  • ABAP Debugger- It is a tool useful for performing functional troubleshooting in programs.
  • Development Guidelines- These are a set of general and ABAP-specific guidelines to help programmers create applications.
  • Development Tools- They are downloadable plugins that allow programmers to develop ABAP.
  • Managed Database Procedures- They are a great way to execute complicated code inside a database via stored procedures.
  • ABAP Unit- It is a testing tool that allows developers to check the functions of code sections.
  • CDS Views- It allows programmers to take full advantage of the SAP HANA database.
  • Repository Information System- It helps in searching repository objects and it is accessible via the Object Navigator or t-code SE15.
  • SAP GUI- This refers to the interface in the presentation layer of applications built with ABAP code that runs on the desktop.
  • SAP NetWeaver as ABAP- It is a part of the client-server that allows you to create ABAP programs.
  • Two-Track Method Development- It facilitates the simultaneous development of two versions of a method.

Benefits Of Using SAP ABAP

Using ABAP is beneficial for developers in developing the SAP R3 Platform. This is a simple language that allows you to learn and program and choose from procedural and object-oriented programming. ABAP is useful in improving SAP-based applications and it facilitates a user to create custom reports and interfaces. It supports logical databases and helps in achieving high-level abstraction from basic database levels. Many institutes provide SAP ABAP Training in Gurgaon and one can enroll in them to start a career in this domain. Below are some of the benefits of using ABAP.

  • It enables the abstraction of code from a specific database.
  • ABAP provides an abstraction of SQL syntax that is part of the ABAP language.
  • ABAP provides security by integrating with SAP NetWeaver’s security infrastructure.
  • Provides a data dictionary that consists of business logic and is available for ABAP programs in a system.
  • It provides quality assurance by tracking changes to development objects.

Conclusion

ABAP is the 4th generation programming language useful for customizing the SAP ERP.  ABAP Workbench is widely used by SAP for the development of standard custom applications. Using it is beneficial for developers in developing the SAP R3 Platform. It is a simple language that allows you to learn and program and choose from procedural and object-oriented programming. It is useful in improving SAP-based applications and it facilitates a user to create custom reports and interfaces. ABAP supports logical databases and helps in achieving high-level abstraction from basic database levels.

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Benefits of Artificial Intelligence Content Generators

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AI Content Generators

A number of benefits can be associated with using artificial intelligence content generators. These include the ability to easily manage your workflow, increased traffic to your website, and the ability to detect plagiarism and grammatical errors.

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of generating high-quality content. In order to do so, a search engine needs to find the content’s relevance. Artificial Intelligence Content Generators for SEO can help improve this process. Using these tools can reduce the time spent planning articles and generate unique, fresh content for search engines.

Artificial intelligence has changed the landscape of digital marketing. It is not only useful for keyword research but it is also used to automate data analytics and reporting. Ai has the ability to understand the text and even identify emotions and sentiments in it. This is important because search engines aim to provide relevant content to the user.

AI can also help you analyze and understand your website’s usage. Using AI can help you identify trends and patterns in your website and content. With this insight, you can adapt your SEO practices accordingly.

Increased traffic to your website

If you’re looking to drive more traffic to your website, you may want to consider using AI content generators. They can help you save time and produce quality content. Using them will also help you increase your sales and grow your business. However, you’ll need to make sure that you’re doing it right.

The first step is to understand what AI is. It’s a type of software that can do many tasks for you, from keyword research to sentiment analysis. You can even use it to create better-optimized content.

There are numerous tools that can do all of these things. Some of them can even be used in combination with SEO tools, such as Semrush and Surfer. These tools can also show you how you’re currently performing in terms of keyword density and popularity.

Improved workflow efficiency

The process of content creation can be time-consuming and expensive. However, using AI content generators is a good way to free up your time and improve the quality of your content.

Content generators help you produce more material and get rid of your writer’s block. They are also useful tools for businesses looking to grow.

A content generator is a software program that works with your existing website to produce new pages and blog posts. It can also help you create content that’s more engaging and SEO-friendly.

There are many different types of content generators. Some are aimed at producing shorter copy outputs, while others are designed for long-form content. Regardless of the type of content you want to create, you can use a content generator to streamline the process.

Detect plagiarism and grammatical errors

Artificial intelligence (AI) and machine learning tools are being used for content development. These tools help make articles concise and engaging. They also identify plagiarism and grammatical errors. Moreover, AI and machine learning tools are known to boost creative writing.

Since the internet boom, plagiarism has become a concern. The rise in plagiarism has caused software developers to develop AI-powered plagiarism checkers.

These tools can identify plagiarism and grammatical errors in uploaded documents. They can also provide multiple tools to make your content impactful and readable.

A number of companies have been using AI content generators for years. Millions of books and websites have been produced using these tools. However, they are against webmaster guidelines.

Some of these platforms provide automatic scoring and other tools to detect plagiarism in your uploaded content. Other tools are designed to generate grammatically correct content.

Easy to manage your workflow

If you are looking for a way to save time, boost your efficiency, and improve the quality of your content, then you should look into AI content generators. They can help you create original, high-quality articles that are sure to impress your readers.

There are many different types of AI content generation software available, some of which can be specifically designed for marketing purposes. These tools will assist you with the creation of both short and long-form content.

You can use these types of tools to generate ideas, as well as to write your articles. Some of the most popular tools on the market include Article Forge and Copysmith. All of them share the same goal: to make it easier to create engaging and high-quality content.

Another AI tool for content writing is WriteMe. With this software, you can generate new articles or rewrite old ones in a matter of seconds. The software will also analyze your text and give you a range of suggestions on how to better structure, edit, and improve your work.

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